Quick Cable Introduces Retail Packaging for Battery Accessory Products


Exclusive Quick(TM) Line Made Available to Dealers for the First Time

Franksville, WI-(November 2, 2010) - Quick Cable, a leading manufacturer of battery connectors, battery cables and accessories, today announced the availability of its Quick(TM) line in new retail packaging designed exclusively for dealers and distributors. The new retail program covers over 600 SKU's in 10 different product categories for automotive, marine, heavy truck, agriculture and construction.

Quick Cable has been prominent in the battery accessory market for over fifty years but this is the most comprehensive retail packaging program in the company's long history. In addition, the new Quick® retail program, with a green and black color scheme is complimentary to the existing RESCUE(TM) and QuickBox(TM) product lines.

The modern, vibrant packaging calls attention to the product features with a high visibility packaging style, bar codes for easy inventory & pricing, and bilingual product descriptions (English/French, English/Spanish). The product categories included in the new line are:

o Connectors

o Solderless Terminals

o Primary Wire

o Booster Cables

o Protective Products

o Jump Packs

o Accessories

o Battery Boxes

o Battery Maintenance Products

o Tools

As part of the retail program introduction, Quick Cable is offering retail solutions including several retail plan-o-grams with pre-picked product selections that are market specific. In addition, Quick Cable is introducing a brand new retail catalog with complete product offerings and has created a training program to help dealers better train their associate staff on the entire Quick® retail offering. For more information on the Quick® retail program, visit www.quickcable.com.

About Quick Cable Corporation

Quick Cable Corporation is the leading manufacturer of battery connectors, battery cables, battery accessories, electrical storage and connectivity solutions. For over 50 years Quick Cable has been innovating the battery industry with advancements in product design, better materials and a commitment to quality at every phase of production. Quick Cable is headquartered in Franksville, Wisconsin, with manufacturing plants in Franksville and Mississauga, Ontario.

Contact

Duane Cziok

Marketing Manager-Quick Cable Corporation

262-824-3100 x360

dcziok@quickcable.com

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