Pure Technologies Partners with WRc to Offer Innovative Services to UK Water Sector

CALGARY — Pure Technologies Ltd. ("Pure" or the "Company) (TSX: PUR) is pleased to announce its partnership with WRc plc ("WRc") of Swindon, South West England, to offer water pipeline asset management solutions to the water sector within the United Kingdom and Ireland. WRc is a centre of excellence for innovation providing consultancy in the water, environment, waste and resources and gas sectors.

Pure and WRc will offer a customized range of proprietary pipeline inspection services, including the innovative SmartBall®, Sahara® and PipeDiver® condition assessment technology platforms, and their combined specialized engineering expertise to water utilities.  By implementing an integrated, technology-based approach, utilities will be able to reduce the cost of pipeline operation and maintenance and extend asset life.

The partnership is expected to provide Pure with additional business opportunities within the UK, where it has had limited exposure to date, and also give WRc access to Pure's most innovative inspection technologies and asset management solutions.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management, technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world. Pure's business model incorporates four distinct but complementary business streams:

    --  Sales of proprietary monitoring technologies for pipelines, bridges and


    --  Recurring revenue from data analysis, site maintenance, and from

        technology licensing;

    --  Premium technical services including pipeline inspection, leak detection

        and condition assessment;

    --  Specialized engineering services in areas related to asset management,

        primarily in the area of pipeline condition assessment for water and

        wastewater infrastructure.

About WRc

WRc is a global innovation consultancy who work with their clients to develop and implement innovative and valued solutions.  WRc recognizes the benefits of collaboration as a driver of innovation and provides their clients with strategic support to develop their vision and map out their innovation needs. WRc brings a shared sense of purpose of discovering and delivering new and exciting solutions that enable their clients to meet the challenges of the future.

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Pure Technologies Ltd.

Contact: To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com

Web Site: http://www.puretechnologiesltd.com



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