Publishing Software helps launch vertical search sites.
Share:
Press Release Summary:
Publisher Control Panel (PCP) enables editorial, audience development, and sales teams of trade publishers to serve content information needs of online communities as well as targeted search advertising needs of advertisers. Through this self-service application, publishers can set-up and administer integrated site and best-of-Web search. All processes can be controlled from one page of PCP, and customized ranking enables editor to closely control and customize search results.
Original Press Release:
Convera® Extends Self-Service Capabilities for the Publishing Community
Dramatically reduces time to launch Vertical Search Sites
VIENNA, Va., Jan. 22 -- Convera Corporation (NASDAQ:CNVR), www.convera.com/, a leading provider of vertical search services for publishers, today announced the release of a new version of its Publisher Control Panel, an easy to use self-service application that enables editorial, audience development and sales teams of trade publishers to better serve the content information needs of their online communities and the targeted search advertising needs of their advertisers.
Through Convera's Publisher Control Panel (PCP) publishers can easily set up and administer integrated site and best-of-Web search, aggregating their public and proprietary content with the best of the public Web under their own brands. The new release of the PCP includes the following service enhancements:
o Control of all processes from a single page of the PCP
o Targeted advertising packages with banner, category and keyword sponsorships, as well as enhanced directory listings
o Customized ranking, enabling the editor to closely control and customize search results
o New content analytics tools
o Enhanced search analytics tools
o Enhanced online help and training facilities for editors and advertising sales teams
"Our editorial staff needs complete flexibility and control to create a relevant user experience for the information needs of institutional investors," said Nick Ferris, a Publisher at Institutional Investor who has been using the new version. "The new PCP allows us to customize categories, ranking schemes and search results presentation. It also enables us to dynamically customize and update suggested links, popular searches."
Also using the new PCP is Diane Burley, Publisher of Pure Contemporary. "We have dramatically reduced the turnaround time to customize our vertical search site," said Burley. "Convera's PCP enables us to create and publish new site configurations and downloadable search boxes in completely self- service mode."
About Convera(R)
Convera is the leading provider of search and advertising as a service for trade publishers and manages the vertical search sites of a growing number of specialist publishers around the world. Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand.
Convera site search, vertical search and lead generation applications can combine publisher proprietary content with an editorially vetted best of the Web for specific professional audiences, providing an authoritative and comprehensive search experience. Many of the world's largest publishers are working with Convera to accelerate their e-publishing strategies, meet growing online revenue goals and build loyal online professional communities.
CONTACT: Todd Petruska of Burson-Marsteller, +1-212-614-4704, todd.petruska@bm.com, for Convera Corporation
