Production Consistency Enables Southwest Venture Plastics to Meet the Challenge of Providing High Quality Automotive Headlights and Taillight Components to Automotive Lighting North America


Automotive Lighting North America (ALNA) - part of Magnetti Marelli, owned by Fiat /Chrysler Corporation - is an international designer and manufacturer of automotive headlights and taillights with a reputation for high quality products supplied to producers of superior automobiles.


ALNA needed to partner with a proven source for injection-molded parts located near key automotive manufacturing customers in Mexico. Specification for selected of an injection molder included being consistently capable of meeting tight tolerance dimensions and producing automotive headlight and taillight components with an aesthetically pleasing surface. Additionally, all parts needed to pass both functional photometric and reflex testing procedures in compliance with automotive safety standards for light clarity, intensity, and reflex under road driving conditions.


ALNA ultimately selected Southwest Venture Plastics (SVP), an experienced molder that proved extremely capable of injection- molding key components for ALNA's headlights and taillights. SVP currently produces inner lens, light pipes, and reflective lenses that are part of the overall headlamp assembly. SVP was able to acquire and skillfully use specialty molds with diamond-polished surfaces necessary for parts such as these. SVP also proved its expertise in injection molding by successfully using engineering grade resins, including acrylics and polycarbonates, for the assemblies. Being located in El Paso, Texas gave SVP close supplier proximity to Mexican automotive customers and helped ANLA reduce inventory and improve lead times.

For more information:

For more information visit:

Or follow Venture on facebook:

Venture Plastics, Inc., contact: Bryon Osborne, V.P.- Sales & Marketing, Venture Plastics, Inc. P.O. Box 249 4000 Warren Road Newton Falls, Ohio 44444 Phone: 330.872.5774


Southwest Venture Plastics, LLC 1770 Commerce Park Drive Suite C El Paso, TX 79912 Phone: 915.877.4444.

Chase Gregory

J4 Communications


More from Machinery & Machining Tools

All Topics