Prescription for Success: Grey Healthcare Group Selects Aprimo Agency(TM) to Centralize Marketing and Advertising Operations


Grey Healthcare Partners with Aprimo to Offer Clients Greater Marketing Efficiency

INDIANAPOLIS, Aug. 6 / / -- GHG and Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced their partnership. GHG will deploy Aprimo Agency(TM) to optimize its internal processes and provide the highest level of operational efficiency to its clients. GHG, one of the world's largest healthcare communications companies, will use Aprimo to automate its day-to-day workflow, including creative review processes and project management, which will provide faster project turnaround time and improved collaboration and forecast tracking.

Agencies in all sectors have been searching for an application to improve efficiencies and reporting capabilities. The GHG/Aprimo partnership will lead the way in defining processes in the heavily regulated pharmaceutical industry.

"Our mission is to meet the challenging demands of our clients through industry-leading electronic efficiencies, shared knowledge across accounts, and improved forecasting. Aprimo will help us make every aspect of creating, tracking, and completing jobs faster and easier," said Colleen Davenport, VP, Director of Information Services at GHG. "Our customers are the ultimate beneficiaries of this investment. The deployment of Aprimo will also empower supervisors at GHG to recognize outstanding employees and teams and provide incentives to exemplary staff members."

Released earlier this year, Aprimo Agency enables agencies to manage the resources and production of thousands of jobs across a variety of channels. Aprimo Agency also provides agencies with the resources to standardize and streamline the production process from concept to delivery, thereby allowing them to improve efficiency and timeliness of communication with their clients.

"Aprimo recognizes that agencies and pharma companies are in closer partnerships than ever before and that they share the desire to gain the same efficiencies," said Bill Godfrey, CEO and chairman of Aprimo. "The collaboration between GHG and Aprimo is a natural fit that will ultimately benefit the pharmaceutical companies served by GHG."

About Grey Healthcare Group

Headquartered in New York, Grey Healthcare Group is a global communications network with 43 companies in 22 countries. It creates an extensive array of integrated marketing services in support of brand acceleration and sales that include branding, advertising and e-marketing, CME, online and off-line medical education, DTC/DTP communications, managed markets, search optimization, medical illustration, and contract sales and sales training.

About Aprimo

Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.

Aprimo products empower the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and agencies, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com/ .

Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

Source: Aprimo, Incorporated

CONTACT: Michael Emerson of Aprimo, Incorporated,
+1-317-803-4350, Michael.emerson@aprimo.com; or Wendy Hauser,
VP, Director of Corporate Communications of GHG, +1-212-886-3384, whauser@ghgroup.com

Web Site: www.aprimo.com/

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