PR Measurement Software aids strategic communications.
Press Release Summary:
Using text mining software, Narrative Network(TM) creates visual maps of media dialogue to illustrate text quantities and offer insight on trends and behaviors relating to brands, products, and topics. Solution helps manage and decipher real-time information from new and traditional media, including influence of blogging, to measure effectiveness of brand messages in online and offline media. Solution can be used to analyze English, Chinese, German, French, Russian, and Spanish text.
Original Press Release:
Waggener Edstrom Worldwide Launches Next-Generation PR Measurement Product: Narrative Network Software
Innovative Patent-Pending Narrative Network Product Measures Effectiveness of Brand Messaging
SEATTLE, Sept. 7 -- Waggener Edstrom Worldwide Inc. today announced the availability of Narrative Network(TM) text mining and mapping software, which measures the effectiveness of brand messages in online and offline media to aid strategic communications programs.
Narrative Network software provides an affordable solution to a critical and complex business challenge faced by companies today: the difficulty of managing and deciphering an overload of real-time information in the new and traditional media, including the increased, powerful influence of blogging. The benefits include considerable time savings over traditional media analysis methods.
"The changing pattern of consumer media consumption today necessitates powerful new tools for communicators to assess brand perceptions and influencers," said Daniel Gallagher, vice president for research at Waggener Edstrom Worldwide. "Narrative Network software helps our clients distill vast amounts of information, monitor their overarching corporate communications efforts, and inform strategic decisions in a way never before possible."
The Narrative Network product uses proprietary text mining software to create visual maps of the dialogue in the media to illustrate large quantities of text and provide invaluable insight on trends and behaviors relating to brands, products and topics.
"Waggener Edstrom Worldwide's Narrative Network software opens a very large window into how our corporate image is perceived by customers, partners and the news media," said Mark Stouse, director, worldwide corporate communications, at BMC Software Inc., an enterprise management solution provider and Waggener Edstrom Worldwide client. "By parsing media text to determine which words and phrases are most closely associated with a particular topic, Narrative Network software provides a quantitative basis for more effective development of narrative and storytelling initiatives across integrated marketing communications efforts. We can see where our key messages are being successfully communicated and, just as important, we can understand when and why they are not."
A U.S. patent-pending product, the Narrative Network software is available immediately and can be used to analyze English, Chinese, German, French, Russian and Spanish text, eliminating the need for costly language translation.
More information on the Narrative Network software is available at waggeneredstrom.com/who_we_are/news_recognition/NarrativeNetworkFS. pdf.
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide provides public relations services using its Innovation Communications(SM) methodology optimized for global organizations impacted by innovation and change. The agency's approach facilitates the acceptance of new ideas and helps clients tell the stories that alter the way people think, act and buy around the world. Founded in 1983, the agency has more than 650 employees with U.S. headquarters in Seattle, European headquarters in London and Asian headquarters in Hong Kong. Waggener Edstrom Worldwide partners with pioneering and creative clients, including Affymetrix, Advanced Micro Devices (AMD), MasterCard International, Microsoft Corp. and T- Mobile USA. More information may be found at http://www.waggeneredstrom.com/.
NOTE: Waggener Edstrom, Narrative Network and Innovation Communications are either registered trademarks or trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
