Press Release Summary:
Measuring 2.5 in., IomegaÂ® eGo(TM) leather-wrapped hard drive features DropGuard(TM) technology that ensures protection from accidental damage caused by drops of up to 51 in. USB-powered drive helps users preserve and transport files, and comes as complete storage solution with license for EMCÂ® RetrospectÂ® HD software for automatic backups, scheduled backups, or on-demand backups.
Original Press Release:
Iomega Rolls Out Luxury Portable Hard Drive for the High-Fashion Mobile User
New Genuine Leather-Wrapped eGo Drive Delivers A 250 Gigabyte Elegant Storage Statement
SAN DIEGO, May 22, 2008 - Iomega Corporation (NYSE: IOM), a global leader in data protection and security, today announced the new Iomega® eGo(TM) Leather Portable Hard Drive, the new luxury "must have" gadget and the perfect on-the-go portable storage device for today's business executives and fashionistas alike.
Style to Match Substance
The 250GB* leather-bound Iomega eGo Drive introduces a whole new way for tech enthusiasts and the in-fashion crowd to express themselves. The rich brown leather-wrapped drive stands out as the creme de la creme of portable storage devices, whether on the road, strutting the proverbial "cat walk," or displaying panache in the boardroom. Above all else, the new eGo leather Drive gives users a fast, powerful tool for preserving and transporting files.
Beneath the beautiful leather exterior is a state-of-the-art USB-powered portable hard drive, bringing elegance and efficiency to the critical task of backing up laptop and desktop data. Since it is USB-powered, the 2.5-inch drive is simple to operate (no power supply to carry around), and it comes as a complete storage solution with a license for EMC® Retrospect® HD software for automatic backups, scheduled backups, or on-demand backups. With its 250GB of storage capacity, the new eGo leather Portable Hard Drive holds up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video**.
The leather may look soft but the latest edition to Iomega's eGo product line is nothing if not rugged. Iomega's DropGuard(TM) technology protects the eGo leather Portable Hard Drive from accidental damage caused by drops of up to 51 inches (129 cms), compared to portable hard drives from other manufacturers that claim drops of less than 40 inches.
"Around the world the Iomega eGo Portable Hard Drive has been recognized for its beautiful industrial design, and this leather-bound edition brings a new esthetic of luxury and opulence to the necessity of storing and protecting your digital life," said Tom Kampfer, president, Iomega Corporation. "Why continue to buy cold and impersonal computer hardware when you can truly separate yourself from the crowd with an Iomega eGo Drive in bright colors and now a leather model, too. And let's not kid ourselves - looks definitely count. Anyone one who loves leather and projecting a certain 'in vogue' lifestyle won't be able to resist showing off their eGo Portable Hard Drive ."
The Iomega® eGo(TM) Leather Portable Hard Drive is compatible with Mac OS X 10.1 or higher and with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista(TM). EMC® Retrospect HD backup software is available for download for PC only.
Price and Availability
The Iomega® eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown Genuine Leather is now available worldwide for $149.95 (U.S. suggested retail) from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.
Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. OfficeScreen®, Iomega's managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.
* 1 GB = 1,000,000,000 bytes.
** 4 photos/MB - highly compressed 3-megapixel JPG photos; 1.1 min/MB - 128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2 (720 x 480).