Portable Data Storage Solution offers 250 GB capacity.

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Original Press Release:

Fabrik Unveils 250GB of Sleek Portable Storage

No. 3 External Storage Brand, SimpleTech, Unleashes Good Looks, a Compact Design and Automatic Backup in a New 250GB SimpleDrive Portable External Drive; Adds MyFabrik.com Service For Storing, Accessing and Sharing Content Online

SAN MATEO, Calif., and SANTA ANA, Calif., July 2 -- Following on the heels of launching the world's first, single-drive, one terabyte (1TB) external storage solution, Fabrik, Inc. (http://www.fabrikinc.com/), a leading provider of innovative storage, memory and content management services, today announced that it is shipping its 250GB SimpleTech® SimpleDrive(TM) solution. Multimedia enthusiasts, business users and creative professionals now have a new chic and stylish way to safely store, carry, enjoy and share tons of personal or professional while on the road, or online by using www.myfabrik.com/, an interactive media and content management solution. Since its introduction, the SimpleTech SimpleDrive family of portable and desktop storage solutions has vaulted the company to the No. 3 supplier of external storage products in North America, according to NPD. Like the rest of the award-winning desktop and portable family, the SimpleDrive portable solution is designed by Pininfarina, the Italian design house that's styled Ferraris and other cutting-edge products and high-end automobiles since 1952. Intended to meet the increasing appetite of digital content enthusiasts, the latest SimpleDrive portable drive boasts 250GB of space, or enough room to carry more than 270 hours of standard-definition (SD) video, 19 hours of high-definition (HD) video, 63,000 songs, or 180,000 photos.

"Not only are people increasingly looking for products to contain and transport their digital content, from music to HD movies, they want products to have a distinctive and attractive style," said Rob Enderle, principal analyst with the Enderle Group. "The attractive, edgy design of the SimpleDrive, coupled with its capacity and high performance, create what could be the benchmark product in this market where consumers need something that can address their increasing digital storage needs."

"We're pleased to offer this next capacity point on our portable SimpleDrive family; it's is a natural extension that benefits all of our storage-hungry users," said Mike Williams, senior vice president and general manager of Products and Technology at Fabrik. "One of our strategic advantages as a private, nontraditional storage company is our ability to quickly scale, while focusing on delivering long-term value through software and services. By the Fall, you'll see us evolve and expand our offerings that will transform the way people store, manage and user their content." All members of the SimpleDrive desktop and portable family ship with easy-to-use backup software to better protect and manage personal or professional content. With its high-speed USB 2.0 interface, setting up the SimpleDrive portable solution is a snap and data transfer rates are fast and reliable. It comes with StorageSync backup software, making full or incremental backups simple every time.

All Pininfarina-designed SimpleDrive purchases include a free 2GB MyFabrik.com (http://www.myfabrik.com/) account to store, access, organize and share personal or professional content online. The MyFabrik.com service empowers users with the freedom to mash up photos, videos and songs to create slideshows, photo strips and music play lists that can be shared by embedding them into blogs, Web sites and social networking sites like MySpace, or by emailing direct links to the content. Since the service is web-based, users can easily access photos, video, music and files from any Internet connection anytime, anywhere.

SimpleTech SimpleDrive portable solutions are available in colors and capacities that include sapphire (80GB), onyx (120GB), red (160GB) and the new charcoal gray (250GB), which begins shipping this month. Manufacturer's suggested pricing begins at $99 for the 80GB model to $199 for the 250GB solution. Please visit www.simpletech.com/ for local distribution channels and outlets.

About Fabrik, Inc.

Fabrik's mission is to simplify a user's digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company's flagship product is www.myfabrik.com/, which is marketed directly to consumers and through partnerships with global market leaders. Fabrik's line of SimpleTech-branded products include external, portable and network storage solutions as well as flash memory cards, USB flash drives and memory upgrades. Fabrik, Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.