Press Release Summary:
Combining power of Energizer eÂ²Â® LithiumÂ® AA batteries with intelligent control chip, Energi To Go(TM) provides immediate power to operate cell phone. Call can be placed within 30 sec of activating unit on some cell phones with completely discharged battery. Wireless phone models with multimedia applications may require several minutes to activate. Phone tip connectors are available to fit approximately 100 phone models across multiple manufacturers.
Original Press Release:
Energizer Energi To Go(TM) Portable Battery Powered Cell Phone Chargers Hit Stores Nationwide
New Charger Will Give Power to Talk, Power to Charge, Anywhere, Anytime
ST. LOUIS, Aug. 22 /-- Energizer Holdings, Inc. (NYSE:ENR), a global leader in the dynamic business of providing portable power, announced today the availability of Energizer (R) Energi To Go(TM), a portable battery-powered device that supplies power to the majority of today's wireless phones. Just in time for Labor Day Weekend travel, Energizer Energi To Go will be fully available at retail nationwide on September 1.
Energizer Energi To Go Instant Cell Phone Charger is powered by two batteries, and combines the power of Energizer(R) e²(R) Lithium(R) AA batteries with a patented intelligent control chip that maximizes power transfer from the charger to the phone. "Managing power transfer from the Energizer Energi To Go charger to the cell phone provides maximum efficiency and consistent power performance in today's popular cell phones. Our intelligent control optimizes battery performance by supplying high power to the phone when needed and reduced power when demands are lower," said Tony Mazzola, Energizer Product Technical Support Manager.
The power demands on a cell phone have increased greatly as phones have evolved in how they are used. Many cell phones now are Web-enabled as well as able to send and receive email, take pictures, play music and videos, and serve as personal organizers. According to market research group Roper ASW, 20 percent of consumers lose cell phone power at least once a week.
"More and more consumers are cutting the cord. They are on the run and don't have time to wait at a wall outlet for their phone batteries to charge," said Jeff Ziminski, Energizer Vice President of Marketing. "We expect Energizer Energi To Go to fill a consumer need as an essential and economical way to guarantee automatic power to talk; power to charge, anywhere, anytime."
Energizer Energi To Go Instant Cell Phone Charger powered with Energizer e2 Lithium AA batteries provides immediate power to operate a cell phone. A call can be placed within 30 seconds of activating Energizer Energi To Go on some cell phones with a completely discharged battery. Wireless phone models with robust multimedia applications may require several minutes to activate.
The new cell phone chargers can power 80 percent of the cell phone brands available in the United States. (There were 170 million mobile phones in use in the U.S. last year.) Phone tip connectors are available to fit approximately 100 phone models across top manufacturers, and include most Nokia, Motorola, Sprint, and Samsung cellular phones and mini USB devices, including Razr, Slvr and the Blackberry.
The MSRP for Energizer Energi To Go Cell Phone Charger is $19.99, and includes the reusable charger, the phone tip connector and two Energizer e2 Lithium AA batteries.
Energizer Energi To Go will be available at mass food and drug retailers nationwide on September 1 through mass market retailers. Energizer's national marketing campaign will debut Labor Day weekend and includes a combination of print and online advertising, in-store merchandising, product sampling, event marketing and consumer bounceback couponing for Energizer e2 Lithium batteries.
For maximum performance, Energizer recommends powering Energizer Energi To Go with Energizer e2 Lithium batteries. Energizer e2 Lithium is the world's longest lasting AA battery in high tech devices.
Energizer markets and distributes Energi To Go. St. Louis-based Energizer Holdings, Inc. (NYSE:ENR) is one of the world's largest manufacturers and distributors of alkaline and lithium primary batteries, specialty and rechargeable batteries, and flashlights. Energizer is a global leader in the dynamic business of providing portable power. A product website, energitogo.com/ , will be available August 28, 2006.
CONTACT: Jackie Burwitz of Energizer Holdings, Inc., +1-314-985-2169, JacquelineE.Burwitz@energizer.com
Web site: energitogo.com/