Product News: Computer Hardware & Peripherals

Portable 3 in. Label Printer supports mobile retailing.

Press Release Summary:

Feb 27, 2013 - Compatible with enterprise/legacy ERP systems, RL3 is powered by lithium battery, features protected LCD screen, and provides media capacity that promotes uninterrupted operation. Dual wall construction, rubber bumpers, and steel casing of magnesium and stainless steel maximize protection and lend to MIL-STD 810 drop standard compliance. Along with support for wireless integration and security, printer offers built-in ZPL, CPCL, IPL, XML, and ExPrint emulation.

Datamax-O'Neil - Orlando, FL

Original Press Release

Datamax-O'Neil Introduces the RL3 Portable Label Printer Designed to Optimize Productivity for Retail Operations

Press release date: Feb 18, 2013

The RL3 offers important features to increase the efficiency and productivity of store operations with the reliability and durability to meet the maximum requirements for retail mobility printing.

BOURG-LÈS-VALENCE, FRANCE – Datamax-O’Neil, a global provider of industrial grade label and receipt printing solutions, announces the RL3, a portable 3-inch label printer designed to meet the diverse applications required in the retail mobility environment. Combining reliability and resiliency with easy integration and intuitive design, the RL3 is the ultimate store operations productivity tool.

“We conducted extensive market research and determined that customers needed a 3-inch portable label printer that could operate for a full 8-hour shift and offer the durability to withstand the often rough-and-tumble environments mobile retail workers experience,” said Christian Bischoff, Regional General Manager EMEA at Datamax-O’Neil.

The printer’s dual wall construction and rubber bumpers, combined with its magnesium and stainless steel casing, offer maximum protection and have helped it achieve the MIL-STD 810 drop standard, which involves 26 consecutive drops at 6 feet to concrete. The RL3 is the only portable 3-inch label printer to offer a two-year warranty.

High user productivity is achieved by a long-lasting lithium battery providing full-shift printing capability, a large media capacity for uninterrupted operation and a well protected LCD screen and buttons that are easily visible and intuitive.

Wireless integration into 802.11 a/b/g infrastructures is assisted by Datamax-O’Neil’s NETira configuration and remote management software applications. In addition, the RL3 provides support for the latest wireless security functionality. To further ease integration requirements, the RL3 offers built-in ZPL, CPCL, IPL, XML and ExPrint emulation, and provides compatibility with enterprise and/or legacy ERP systems.

“The RL3 gives retail customers a reliable, rugged, and easy to use mobile printer that offers fast speeds to expedite the printing of labels for price changes, inter-company transfers, warehouse storage and mobile point-of-sale (POS),” Bischoff explained. “There is no other printer in the market that offers all the features of the RL3 and also meets the reliability and ruggedness that the retail environment increasingly demands.”

Orders for the RL3 can be taken by now.

About Datamax-O’Neil
Datamax-O’Neil is a trusted global provider of stationary, portable and mobile label and receipt printing solution products that enable manufacturing and supply markets to capture the benefits of automated product identification and automated legal and financial transactions. Datamax-O’Neil is the barcode and mobile printing business group of Dover Corporation’s Printing and Identification segment. The company’s products address a wide variety of applications, including those in the industrial, healthcare, retail, automotive and ticketing market sectors. Datamax-O’Neil is headquartered in Orlando, Florida, and maintains key facilities in California, Illinois, and France, as well as sales and technical support offices around the world.

Press Contact:
PSM&W Kommunikation GmbH
Beatrice Gaczensky
PR Senior Consultant
Leipziger Strasse 59
D-60487 Frankfurt
Tel: +49 (0)69 970705 42
Fax: +49 (0)69 970705 55

Customer Contact:
Nadia Waite
Inside Sales Manager, EMEA
9, rue Gaspard Monge
F-26500 Bourg-Lès-Valence
Tel: + 33 (0)475 75 6303
Fax: + 33 (0)475 82 98 39