PLYmedia Rolls Out adk2 Ad Server, the First Free Ad Server Generating Greater Revenue for Publishers in the $9 Billion Long Tail Global Ad Market
Based on results from 500 publishers who doubled their effective CPM, the profitable PLYmedia has a proven record of increasing ad revenue for this growing market through international traffic monetization, yield optimization & video integration
PALO ALTO, Calif. and TEL AVIV, Israel - With more and more US-based and international publishers deriving an increasing percentage of their traffic from multiple markets, online ad solution provider PLYmedia is rolling out adk2, the first free ad serving solution supporting small to mid-sized publishers in the $9 billion Long Tail Global market.
The fact that 81% of Internet users aren't from the US - even though most leading international websites are US-based - prompted noted Kleiner Perkins Partner Mary Meeker to say that "we're not in Kansas anymore."
Even WWE.com, the leading website for the ever-so-American-sport of professional wrestling ranked among the top 500 US websites according to Quantcast, derives nearly 60% of its traffic from outside the US.
With so much international traffic, how can small to mid-sized publishers find an ad server to optimize their traffic from Kansas, as well as Kenya, Korea, Kuwait and Kosovo?
Today, online publishers seeking an ad server can select either OpenX or Google (Dart for Publishers). However, both solutions are designed for larger publishers, require a significant IT investment from publishers and aren't optimized for increasing revenue from international traffic.
"There are over 1 million online publishers generating $100 - $50,000 in ad revenues per month - the Long Tail Global Publishers - and they don't have an ad serving solution built for their needs," said Mr. Avishay Raviv, COO and President at PLYmedia, a developer of solutions for online publishers.
"The hundreds of publishers we contacted told us that they wanted an ad serving solution to increase revenue," added Avishay. "They see international traffic monetization alongside video and ad optimization as the keys for achieving greater revenue, and by doubling their effective CPM and ultimately, their revenue with adk2, we proved them right."
To address the needs of this $9 billion Long Tail Global Publisher ad market, adk2 is a free solution which:
- Enables international traffic monetization and revenue optimization
regardless of the country from where the traffic originated
- Facilitates video ad serving which results in greater ad revenue
- Offers comprehensive yield optimization across data sources, ad units
and traffic source
- Is up and running in less than 15 minutes while providing publisher
control
- Includes an actionable analytics dashboard to provide publishers with
comprehensive decision making tools
"Since implementing PLYmedia's adk2 ad server, we have increased ad revenue by 174% by monetizing and optimizing our international traffic across our websites," said Johnnie Karlan, CEO, ad2com.
"We adopted PLYmedia's adk2 ad server to increase the ad growth for our online advertising business," said Sanjaya Molligoda, President of FunBox. "adk2 is easy to use and is already helping us to better monetize our international traffic and serve new performance video campaigns that are increasing our offerings and revenues."
About PLYmedia
PLYmedia develops solutions which enable publishers to Localize, Manage and Monetize international audiences for global long tail sites.
PLYmedia solutions which enable our publishers to succeed include:
- adk2 free ad serving platform
- AdStract online video advertising yield optimizer
- subPLY localization solution for online video, providing professionally
produced captions and transcripts in over 50 languages for live and
on-demand streams
PLYmedia is a privately owned and profitable company headquartered in Palo Alto, California with an R&D center in Tel Aviv, Israel. For more information, please visit www.adk2.com or www.plymedia.com.
SOURCE
PLYmedia
Web Site: www.plymedia.com
