Platform identifies potential sources of RFID deployment.
Press Release Summary:
MANAGING RFID provides integrated media resource for decision-makers with specific interest in deploying RFID technology. Media platform connects users to information on business strategy, RFID technology vendor information and comparison tools, updates and current news, and analysis and industry perspective. Product has reach of 150,000+ manufacturers, establishes identity, and builds brand. Web presence reinforces brand and enables discovery and selection.
Original Press Release:
Managing Automation and Inbound Logistics to Launch MANAGING RFID
New Media Platform for Decision-Makers with Specific Interest in Deploying RFID Technology
NEW YORK, Jan. 14 -- Managing Automation, a Thomas Publishing Company, LLC brand, announced today this it is launching MANAGING RFID, an integrated media resource for decision-makers with specific interest in deploying RFID technology, which supports the magazine's mission of accelerating the global transformation of manufacturing through the progressive use of technology.
Managing Automation has partnered with Inbound Logistics to bring MANAGING RFID to the manufacturing community. Together, they represent a broad reach into this marketplace, as well as over 20 years of experience and knowledge in manufacturing, supply chain, distribution, warehousing and logistics.
MANAGING RFID connects decision-makers to the information they need: business strategy via special quarterly print editions; RFID technology vendor information and comparison tools via a Web portal Solutions Center; updates and current news through eNewsletters; and in-depth analysis and industry perspective through primary research information. This powerful media platform will support the needs of manufacturers, distributors, retailers, service providers, the government and the military.
"The integrated media approach we are taking with MANAGING RFID will keep decision-makers up-to-date about industry developments, standards, EPC compliance, successful implementations and new products," explained Heather Mikisch, publisher of Managing Automation. "Decision-makers can utilize the Solutions Center to research RFID devices, systems, integrators and service providers through the Web's most comprehensive resource. By utilizing this powerful search engine, buyers can identify and compare solutions side-by- side."
The MANAGING RFID Solutions Center, a powerful resource to identify potential sources of RFID deployment needs, can be found at www.managingautomation.com/. The first edition of the quarterly supplement and eNewsletter will mail in March, 2005.
MANAGING RFID delivers a highly targeted audience to RFID suppliers, integrators and service providers. With a reach of over 150,000 manufacturers, comprised of C-level executives, Line-of-Business and IT management, MANAGING RFID establishes identity and builds brand. With its Web presence, MANAGING RFID reinforces brand, enables discovery and selection. And, with eNewsletters, white papers, and Web events, MANAGING RFID generates quality leads. For more information on how MANAGING RFID can work for you, please contact Mary Connors at 212-629-1577.
Whether it's defining vision, planning solutions, evaluating technology or deciding which vendors will best support initiatives, Managing Automation provides decision makers with the tools, information and resources to accelerate the decision-making process and make choices with confidence.
About Inbound Logistics
Inbound Logistics magazine is an educational resource published monthly assisting business leaders as they set about the task of better matching demand signals to their supply. Read by operational managers to C-level business professionals in a broad range of industries, including government, military and homeland security, Inbound Logistics provides decision support assisting in initiatives that apply new technologies, like Rfid, to drive supply chain excellence. Additional information can be found at http://www.inboundlogistics.com/.
About Managing Automation
Managing Automation, published by Thomas Publishing Company, LLC, provides a complete set of decision-support informational tools for progressive manufacturers -- companies who are using information and automation technologies to transform their businesses and create a sustainable competitive advantage. Its monthly magazine, website, intelligent solutions database and executive conference reach the entire integrated technology buying team -- executives, line-of-business managers and IT management -- at every stage of the technology buying process. Additional information can be found at www.managingautomation.com/.
CONTACT: Kim Vennard, Managing Automation, +1-212-629-1116, kvennard@thomaspublishing.com
Web site: www.managingautomation.com/
