Press Release Summary:
Suited for automotive aftermarket applications and sports equipment, ChromaFlair Light Interference Pigments with ChromaFlairÂ® ColorShift Glitter give paints, coatings, plastics, textiles, and packaging ability to exhibit wide range of hues when viewed from different angles. Unlike standard glitter products, flake can be sanded, allowing for spot repairs on final product. Pigment is resistant to degradation, maintaining color despite long-term weathering.
Original Press Release:
JDSU Introduces New Color-Shifting Capability of High-Performance Pigment
'ColorShift Glitter' Provides Unique Color Differentiator, Adds Brand Value to Automotive After-Market Applications, Sports Equipment and Consumer Goods
MILPITAS, Calif., July 30 /- JDSU (Nasdaq: JDSU; and TSX: JDU) has taken a color-generating cue from nature. The company, a leading enabler of broadband and optical innovation, today introduced ChromaFlair(R) ColorShift Glitter, a new color-shifting flake that gives paints, coatings, plastics, textiles and packaging the ability to exhibit a wide range of hues when viewed from different angles. JDSU creates its ChromaFlair light Interference Pigments using a technique it calls "Color by Physics": the deposition of ultra-thin layered structures similar to those found in nature, such as butterfly wings, seashells and hummingbird feathers. To produce different colors, JDSU uses a patented thin-film technology to precisely control the thickness - to within a few atoms - of the multiple layers that compose the pigment's flake structure. The patent-pending ChromaFlair ColorShift Glitter is manufactured using the same revolutionary technology as ChromaFlair pigment.
"Graphic and product designers are constantly looking for the 'wow' factor, a way to differentiate their products from the rest of the pack," said Tom Hughes, decorative product line manager for JDSU's Flex Products Group. "With ChromaFlair ColorShift Glitter, JDSU is taking its innovative color-shifting capabilities to a new level by offering an easy-to-apply sparkle effect that can add value to brand owners' products in a variety of markets."
In addition to its dazzling appearance, ColorShift Glitter is an extremely durable flake that can be sanded, unlike standard glitter products. This allows for spot repairs on the final product without needing to sand and repaint the entire surface.
JDSU ChromaFlair pigment is highly resistant to degradation, maintaining its color and performance properties despite long-term weathering or severe application processes, such as paint recirculation systems. It is also valued for being easily incorporated into coatings, plastics and other materials using standard equipment and processes.
For more information on JDSU's ChromaFlair(R) ColorShift Glitter please go to jdsu.com/; or contact JDSU customer service at 707-525-7007 for the appropriate in-country contact information.
JDSU (Nasdaq: JDSU; and TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medial/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at http://www.jdsu.com/.