Photography Web Site offers 4xD format.

Press Release Summary:

Photo-sharing and digital photography web site,, provides 4xD photo print size for digital camera users. Digital image is completely displayed on 4 x 5.33 in. paper, without cropping out part of photo or reducing it and adding borders. Users who still prefer to receive prints in 4 x 6 in. size can have photo automatically cropped or choose no-crop option with white borders to preserve image's original aspect ratio.

Original Press Release:

Dotphoto Announces 4XD Format -- Digital Photo Prints Without Cropping or Borders

DotPhoto Solves Major Problem for Digital Camera Print Processing - No More Cutting Out Important People & Objects from Photos

West Trenton, NJ - March 16, 2004 - dotPhoto, Inc., a leading photo-sharing and digital photography web site, announced today 4xD ("D" for digital) Format, a new photo print size designed specifically for digital camera users, so digital photos can be printed as is, without cropping out part of the photo or reducing it and adding borders.

DotPhoto's new 4xD Format print size solves the long-standing digital camera aspect ratio problem -- a mismatch between digital cameras that use a 4:3 aspect ratio and their prints, which are processed using 35mm's 3:2 aspect ratio. The result for digital camera users used to be that the original image area of their photo would get cropped by 11% in order to conform to the traditional 4x6 print size. With dotPhoto's 4xD Format, the digital camera's image is now completely displayed on high quality prints of 4"x5.33" paper without the need for cropping or boarders.

"Customers will be pleasantly surprised that they can finally get full-frame, borderless prints from their digicams with the 4xD format," said photo industry consultant and columnist Don Sutherland. "Photo labs' past explanations about mismatched aspect ratios just sounded like excuses to consumers who were used to getting prints from their old film camera."

"We are very excited to introduce a solution to the digital camera print size problem for dotPhoto customers," said Glenn Paul, President & Co-founder, dotPhoto, Inc. "The digital vs. film aspect ratio conflict has been a major problem plaguing photo processing until now."

For users who still prefer to receive their prints in the 4"x6" size (instead of 4"x5.33"), dotPhoto offers the option to have the photo automatically cropped or the user may choose the no-crop option with white borders to preserve the image's original aspect ratio.

About dotPhoto, Inc.
Launched in 1999, dotPhoto, Inc. ( is a privately-held secure online photo-sharing and e-commerce portal where members can post, share and sell digital photos in a wide variety of print sizes and gift items. DotPhoto's Pictavision technology turns mobile phones into limitless photos wallets and provides members wireless access to all their online photos.

For businesses, dotPhoto offers a full range of digital photography processing and storage solutions. The Company's state-of-the-art high-speed digital processing system enables rapid file transfer, next-day processing and print output of digital images to custom print formats. Corporate customers can also utilize dotPhoto's dynamic "talking pictures" technology to enhance their marketing and presentation efforts.

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