Personal Care Products Council Selects netFORUM Enterprise Association Management Software

McLean, VA (Vocus) August 18, 2010 - Avectra, the leading provider of web-based association management software (AMS), announced today that the Personal Care Products Council has selected Avectra's netFORUM Enterprise association management software to service the national trade association's membership which represents more than 600 member companies.

The Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council's more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S. including products ranging from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance.

"netFORUM's baseline software met our needs without expense customizations. That powerful functionality combined with the strong Avectra community were what set Avectra apart," said Krista Merker Reilly, manager of information technology for the Personal Care Products Council. "When we explored various solutions in the market, we were impressed by the number of companies talking about their success with Avectra. No other vendor could illustrate they had so many happy and successful customers."

Avectra's web-based netFORUM Enterprise is the member industry's most technologically advanced membership management solution, serving the complex needs of trade associations such as the Personal Care Products Council with unmatched flexibility and speed. With more than 30 modules designed for complete association management, from e-Commerce to e-Marketing and content management, netFORUM Enterprise streamlines processes to help today's progressive associations engage members, plan and execute events, manage award and accreditation programs, and more with ease.

"Trade organizations such as the Personal Care Products Council represent important industries that drive our economy and look out for the safety of millions of consumers. We are honored to support the council in their work and help them manage their member organizations that includes a number of Fortune 500 companies," said Patrick Dorsey, vice president of marketing for Avectra. "At Avectra, we continually look for ways to further leverage our technology--without the need for significant development time or resources--to increase our customer's productivity and drive membership success. We're thrilled Personal Care Products Council chose Avectra to help them achieve similar goals."

For more information about Avectra's membership management software or to sign up for a free online demonstration, visit

Avectra is participating in the 2010 ASAE Annual Meeting & Exposition on August 21-24 in Los Angeles. Visit booth #417 for information regarding netFORUM and Avectra.

About netFORUM Team & Pro
netFORUM Team & Pro are Avectra's 100% Web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization. Avectra Social Community provides netFORUM Team and Pro customers with social networking tools designed to improve the organization's business, recruitment efforts, member communications, and results by inspiring conversations with and between members, building long-term loyalty, and forging deeper relationships with their members.

About netFORUM Enterprise
netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs - all while remaining on the upgrade path.

With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And customers can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra's internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company's customers to implement netFORUM Enterprise or extend the system's functionality. Some of the company's partners include Agilutions, Core Partners, DSK Solutions, SusQtech, and Real Magnet.

About Avectra
For the last 16 years, Avectra has been translating our customers' needs into market-leading association management software - whether our customers serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won't disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.

To explore the netFORUM family of products, please visit, or call 800-858-8272.

Media Contact:
Patrick Dorsey
(703) 506-7037

Patrick Dorsey
Avectra, Inc.

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