Pelephone Communications Selects Smith Micro's QuickLink® Music Solution to Be Distributed with All Pelephone Music-Capable Handsets
New Application Allows Subscribers to Download, Manage and Transfer Music Stored on Their PC to Their Mobile Phone
ALISO VIEJO, Calif., Feb. 14 -- Smith Micro Software, Inc. (NASDAQ:SMSI), a leading developer and marketer of wireless communications, today announced it has been selected to provide its new QuickLink Music software to Pelephone Communications, Ltd., an Israel-based, leading cellular communications provider. Pelephone, as Israel's first operator, pioneered the company's cellular communications revolution, resulting in one of the world's highest market penetrations of mobile phones.
Pelephone will distribute QuickLink Music with a new line of music-capable handsets, bringing to market Israel's first mobile music service. The intuitive music manager will offer Pelephone subscribers complete control over downloading and managing music on their PC, as well as transferring music files to and from their mobile phones. Customers will also be able to use QuickLink Music to "rip" and "burn" music CD's.
With QuickLink Music -- end users can:
o Quickly set up the music manager application to transfer music files to the mobile phone.
o Download music files to the PC from the carrier's on-line music services.
o Organize the music library directly from the PC -- allowing the user to create play lists, view and organize songs by genre/artist/etc.
o Automatically sync songs to mobile phone.
o Monitor the phone's internal and removable memory providing the user complete control over storage space on the mobile phone.
Commenting on the introduction of QuickLink Music in Israel, William W. Smith, Jr., President and CEO of Smith Micro Software said: "This partnership reflects our ability to service the growing multimedia market in the Middle East. We recognize the importance of understanding the dynamics of the Israeli mobile market and are very excited at the opportunity to feature our QuickLink Music technology to Pelephone's expanding subscriber base."
Music-capable mobile phones have evolved very quickly, now offering broadband-speed wireless Internet access, robust software capable of playing almost any form of multimedia, easy access to large music stores and rapidly-expanding memory and processing capabilities. Taken together with the other needs today's phones already satisfy -- imaging, messaging and voice -- it is clear that mobile phones may be poised as the next evolutionary step in mobile music.
"We are excited to add music services to the growing list of our new product combination. We believe QuickLink Music will help us achieve our goals to lead the 3G category in the Israeli market and to increase mobile handset sales as our subscribers upgrade to new, music-capable mobile devices," said Schraga Mor, Content and Products Division Manager at Pelephone Communications.
Smith Micro's QuickLink Music is a new category of entertainment and content management software for wireless carriers and device manufacturers. The company has extensive experience developing innovative software solutions for the wireless industry. Its leading-edge products simplify communications over both Wireless Wide Area Networks (WWANs) and Wireless Local Area Networks (WLANs). Over 5 million licenses of Smith Micro's QuickLink Mobile technology have been shipped in just the last several years, making QuickLink Mobile the preferred choice of carriers and end-users alike. Smith Micro's industry leading multimedia products like QuickLink Music are trend setters for carriers worldwide.
About Smith Micro Software, Inc.:
Smith Micro Software, Inc., headquartered in Aliso Viejo, California, develops and markets wireless communication, broadband and utility software products. The company designs integrated cross platform, easy-to-use software for personal and business computing worldwide. With a focus on wireless, broadband and Internet technologies, the company's products and services enable wireless communications, file and image compression, digital image and music management. The award-winning software solutions empower Windows and Macintosh users in the areas of information access, removal, recovery, security, and Internet distribution. Smith Micro's complete line of products is available through Smith Micro's Enterprise Group, Consumer Group, OEM Sales Group, direct from our websites, retail and value-added resellers (VARs) channels. Smith Micro's common stock trades on The NASDAQ Global Market under the symbol SMSI.
About Pelephone Communications:
Pelephone Communications, Ltd. is a leading cellular communications provider in Israel, with 2.4 million subscribers. As the nation's first cellular operator, Pelephone pioneered Israel's cellular communications revolution, resulting in one of the world's highest market penetrations of mobile phones. The company has maintained its leadership position by introducing a leading edge CDMA EVDO Network. Pelephone offers services to its customers offering a large variety of targeted and innovative content and services to its subscribers.
Source: Smith Micro Software, Inc.
CONTACT:
Media
Nisha Kapoor
+1-949-362-8510
nkapoor@smithmicro.com
Charles Messman or Todd Kehrli
MKR Group
+1-323-468-2300
smsi@mkr-group.com, for Smith Micro Software, Inc.
