PCB Mounted RFID Tag Solution from Murata and Cogiscan Wins NPI Award

Murata’s MAGICSTRAP® Integrated with Cogiscan's Track and Trace System Claims Labeling Equipment Category

Hoofddorp, Netherlands: Murata's innovative RFID tag - MAGICSTRAP® - integrated with Cogiscan's TTC Middleware solution has won the 2013 New Product Introduction (NPI) Award from Circuits Assembly in the labelling equipment category. Murata's MAGICSTRAP® series is the latest in UHF RFID tag technology designed to be placed directly on the printed circuit board. Seamlessly combined with Cogiscan's middleware technology, it offers a complete RFID track, trace and control solution for the PCB market.

Designing MAGICSTRAP® on the PCB is made easy by selecting one of the recommended reference antenna designs based on the users' read range requirements. This eliminates the need for UHF antenna design knowledge, greatly simplifying and accelerating integration.

The Murata-Cogiscan solution enhances PCB tracking functionality by using UHF RFID technology to provide a read-writable data repository on the PCB and enables faster, more reliable identification and communication while overcoming the challenges posed by traditional optical track and trace systems. It also enables tracking of the finished goods throughout the supply chain, for customer service and field support.

With what is believed to be the smallest UHF RFID module in the industry, MAGICSTRAP® turns the standard PCB into a "Smart" PCB that truly provides a complete "cradle to grave" solution.

For more information on MAGICSTRAP® visit http://www.murata.com/products/rfid/index.html, for "cradle to grave" RFID solutions visit www.rfid-valuecreators.com.

For further information and reader enquiries:

Aya Tonooka, Murata Europe Limited. Oak House, Ancells Road, Ancells Business Park, Fleet, Hampshire GU51 2QW, United Kingdom

E-mail: atonooka@murata.co.uk

Web: www.murata.eu

Tel: +44 (0) 1252 811666

Fax:  +44 (0) 1252 811777

About Murata

Murata is a leading manufacturer of electronic components, modules, and devices. The complete range of this Technology house includes ceramic capacitors, resistors/thermistors, inductors/chokes, ceramic resonators, buzzers, sensors and EMI suppression filters. Whilst the company gets the majority of its revenue from its ceramic capacitor products, it is also the world leader Bluetooth® , WiFi™ RFID Modules, the world's no.1 manufacturer of board-mount DC-DC converters and is a key manufacturer of standard and custom AC-DC power supplies. Murata also designs and manufactures mobile handset antenna families, piezoelectric actuators for fuel injection systems and short focal length ceramic lenses.

Established in 1944, Murata is headquartered in Japan and has European offices in Germany, the Netherlands, the UK, Switzerland, Italy, France, Spain, Finland and Hungary.

For more information on Murata, please visit: www.murata.eu. You can also follow us on Twitter @MurataEurope or LinkedIn http://www.linkedin.com/company/murata-electronics, or join us on Facebook at http://www.facebook.com/MurataElectronics.

About Cogiscan, Inc.

Cogiscan partners with leading equipment manufacturers and electronics assemblers to create solutions that can integrate with existing systems to provide factory-wide TTC solutions. The company is committed to the development and continuous improvement of solutions to Track, Trace and Control materials and tools on and off the shop floor. For more information, visit www.cogiscan.com.

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