Paperless Tickets and Vouchers Create New Opportunities for Marketers by Making Life Easier for Consumers
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Reading, UK, October 16, 2007 - Access, a leading UK manufacturer of data input devices, and the world leader in mobile ticket and coupon solutions, Mobiqa, have announced a deal which will allow coupons and tickets to be delivered and redeemed via mobile phones. The partnership will lead to significant ticketing and retail sales opportunities for a wide range of industries.
Paperless ticketing and promotions are in the midst of significant growth as mobile devices are increasingly being used for much more than making phone calls. Offering convenience and immediacy to the consumer, paperless tickets and coupons are delivered to the mobile phone in the form of a simple text message. The message contains a barcode and accompanying information about a promotion or event and is redeemed at the point-of-sale or at the entrance to a venue. Mobile ticketing has been used within the airline and rail industries, and for live music and sports events. Retailers equipped to take advantage of the technology will also benefit from significant sales opportunities as it becomes more pervasive.
Mobiqa specialises in the creation and delivery of a barcoded ticket or coupon to mobile phones. Access has designed the barcode reading equipment necessary to redeem the paperless tickets and vouchers. Access' miniature barcode imager, known as the LSR110, is available either as a standalone desktop device or as a rugged module for integration into self-service kiosks, making it suitable for use by the public when they wish to redeem vouchers or tickets themselves.
Access' managing director, Roger Wylie commented. "Mobiqa has a technology that is proven globally in this exciting new market. We recognised the need for fast, accurate barcode readers to make the technology as accessible and attractive as possible and that's what we've produced."
"The partnership between Mobiqa and Access marks an exciting development in our abilities to offer customers a complete end-to-end ticketing or promotion solution. Iain McCready, CEO of Mobiqa adds, "Mobiqa are delighted to be working with a market leader in data capture equipment and look forward to implementing our comprehensive solutions for use by the general public."
About Access
Access, an ISO9001 accredited company based in Reading (UK), designs, manufactures and distributes innovative equipment that enables fast and accurate input of information into electronic systems. Products include custom and standard computer keyboards, keypads, OCR and biometric passport readers, bar code readers, magnetic swipe card readers and smartcard readers. The company also provides text displays for point-of-sale terminals. Over three-quarters of the products sold are created to meet the requirements of a specific application and Access works closely with its customers to understand their challenges and to come up with reliable solutions that provide effective functionality at the lowest cost-of-ownership. All of them are designed to streamline information processing and save both time and cost. All meet the highest standards in electrical, mechanical and aesthetic design.
Customers of Access are found throughout the world. The company's main markets are retail point-of-sale, retail banking, airports (check-in systems and boarding gate readers), stock exchanges, rugged mobile computing and industrial equipment. Major customers include Harrods, the New York Stock Exchange, Barclays Bank, British Airways and Qantas. Access designs and manufactures in the UK. Hardware and software engineering is based here too, and the company has extensive experience in meeting international standards for equipment interfaces and operating systems. Access is a company committed to providing a responsive and professional service to its customers. It also prides itself on maintaining the highest standards of integrity and business ethics. The company values long-term relationships with customers and relishes the challenges of helping them manage the input and output of data from electronic systems in the most cost-effective way.
About Mobiqa
Mobiqa is the world leader in mobile phone ticketing and mobile phone couponing. Mobiqa's services are based on the delivery of standard barcodes to mobile phones via SMS, MMS and WAP. The company has created a number of world firsts in concert, transport, sports and event ticketing, as well as multimedia coupon promotions. Mobiqa's patented barcode technology is available on six continents and in over 30 countries including USA and China. Mobiqa is a private limited company headquartered in Scotland. Lean more at www.mobiqa.com.
For further information and reader enquiries:
Roger Wylie, Managing Director, Access Limited, 18 Suttons Business Park, Reading, Berkshire
RG16 1AZ, UK
Tel: +44 118 966 3333
Email: roger.wylie@accesskeyboards.com
Web: accesskeyboards.com
PR agency contact:
Bob Jones, TechnoPR Limited
Tel: +44 (0) 1225 866930
E-mail: bob.jones@technopr.com
Web: www.technopr.com
