Panasonic Gears Up to Launch Host of New Products in the Middle East at Cabsat Dubai 2007


Latest shoulder-mounted camcorders, mobile P2 recorder and six-input HD/SD live switcher to be unveiled at the event

Panasonic, the leading global manufacturer of consumer electronics, is all set to launch a range of products targeted at the broadcast and communications industry at the 13th Middle East International Cable, Satellite, Broadcast and Communications Exhibition (CABSAT), that will be held from March 6-8, 2007, at the Dubai International Convention and Exhibition Center. Panasonic will be located in Hall number 1, stand D-1, along with its sole UAE agent, Al Futtaim Panatech.

The main products that will be unveiled by Panasonic during Cabsat 2007 include the AJ-HPX2100, the first shoulder-mounted memory card camera-recorder to support HD recording; the AG-HPX500, shoulder-mount P2 HD camcorder; the AJ-HPM100 P2 HD mobile recorder for field use and the AV-HS300, a compact six-input video switcher for live events.

"Panasonic has been a regular participant in Cabsat since it is the premier event for the region's broadcast and communications industry. Moreover, the event provides us with the right platform to showcase our products in the most effective manner to thousands of trade visitors from across the region. Every year we have been introducing pioneering products targeted at the fast-growing broadcast sector and our offerings this year represent the highest level of sophistication, precision and technological excellence," said, Ono Asahiko, General Manager, System Solutions, Panasonic Middle-East.

"We look forward to another successful edition of Cabsat and we are confident that the timely launch of our latest products during this event will make us well-positioned to further consolidate our presence across the regional markets," concluded Asahiko.

CABSAT 2007 will attract key buyers and decision-makers from media and communication related industries from over 50 countries. In addition, the show will have visitors from Egypt, Lebanon, Syria, Iran, Iraq, India, Pakistan, Russia, Germany, China, United Kingdom, Korea and Taiwan.

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at panasonic.net. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:

Ajit Nair

Corporate Communications Department

Panasonic Marketing Middle East FZE

P.O.Box 17985, Jebel Ali, Dubai, UAE

Tel: +971 4 8819880

Fax: +971 4 8814311

Web site: panasonic.co.ae

Orient Planet PR & Marketing Communications

P.O. Box 23345, Dubai, UAE

Tel: +971 4 3988901

Fax: +971 4 3988941

Email: info@orientplanet.com

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