Openwave Launches Personalized Audio and Video Ringback Solution
Complete Handset, Network and Content Infrastructure Solution Designed for Both Wireless and Wireline Service Providers
LOS ANGELES, CTIA IT & Entertainment, Sept. 12 /-- Openwave Systems Inc. (NASDAQ:OPWV), the leading independent provider of software solutions for the communications and media industries, today announced the Openwave(R) Audio and Video Ringback Solution, a content plus infrastructure solution. The new solution is comprised of Openwave's IP-based Adaptive Messaging Platform, as well as a content management platform and broad music content catalog from Musiwave, an Openwave company.
Already in trials with a leading US operator, the Openwave Audio Video Ringback solution supports both wireless and wireline service providers and is designed to create a customized and personal mobile experience. The solution offers a unique way to set personalized ringback notifications that can be played to specific callers or groups of callers, by choosing a favorite artist or track, in either audio or video format. Users can access Musiwave's content management platform which includes access to a catalog with a wide range of ringback tones, videos and celebrity greetings.
"As operators look forward to delivering converged services, it is important that they select offerings that can evolve as their service offerings evolve," explained David Ratner, vice president of messaging products at Openwave. "With the Openwave Audio and Video Ringback solution, operators can deploy an end-to-end solution that can be monetized quickly and without complex integration."
"Our ringback solution is a compelling illustration of the synergies between Musiwave and Openwave," comments Guillaume Decugis, vice president, Musiwave. "The solution highlights key consumer and operator benefits including simplification of the user experience; access to new, continuously rotated content; and the ability for operators to leverage Musiwave's complete catalog of content including full length tracks, classic ringtones and full-length video."
Openwave leads the industry with its IP-based messaging framework. Openwave's suite of messaging products and services is designed to increase subscriber value and revenue potential for service providers, decrease time-to-market for integrated services, and allow consumers to easily communicate across devices and networks. Openwave's current roster of messaging products includes: Email Mx, Voicemail, Video Voicemail, Multimedia Messaging Service Center (MMSC), Edge Gx Anti Abuse, Outreach Express, Network Address Book, Mobile Messaging Gateway, and SMS, EMS and MMS clients.
Openwave's messaging, location, browsing and content services span all networks and devices. Today, Openwave software is used by more than 100 mobile operators, broadband providers and Mobile Virtual Network Operators (MVNOs) to enable access to data services for more than 500 million consumers around the world.
About Openwave
Openwave Systems Inc. is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com .
NOTE: Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
CONTACT: Vikki Herrera, Public Relations of Openwave Systems Inc.,
+1-650-480-6753, or vikki.herrera@openwave.com
