Offermatica's 'AdBox' Delivers More Control, Significant Return on Search, Display Advertising
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'Advertising Optimization' boosts search and banner effectiveness
SAN FRANCISCO, Sept. 25 -- Offermatica(TM), the leading provider of tools to help businesses optimize online marketing campaigns, announced today its new, proprietary AdBox technology. An extension of Offermatica's leading website testing and optimization platform, AdBox enables online advertisers to automatically present the most effective creative across nearly all ad networks. Coupled with existing capabilities to optimize creative for search advertising, Offermatica now gives advertisers full control to improve media performance.
"Advertisers working with us have seen significant improvements in the performance of their display and search ads thanks to our optimization tools," said Offermatica CEO Matt Roche, "With AdBox, they now have full control to improve media performance."
BabyCenter®, the leading online resource for new and expectant parents, utilizes the AdBox technology to optimize banner creative on its site. With the AdBox technology, BabyCenter® can be confident it is showing the most effective, appropriate creative to users as measured by revenue per visit.
"BabyCenter is committed to providing relevant and useful information to new and expectant parents", says Heather Wajer, Senior Marketing Manager, BabyCenter®. "With Offermatica, we can create a better, more personalized experience for our user, while increasing performance of our display advertising campaigns."
Using Offermatica, GlobalSpec, a leading specialized search engine, information resource and e-publishing company, was able to quickly determine which ad copy drove increased registration form conversion. "We are extremely pleased with the improvements we've seen in search advertising conversion," says GlobalSpec Director of Website Management, Tim Carroll. "Offermatica has been instrumental in helping us to identify the best, most relevant creative to present to our target audience."
"Results like these indicate that what you say in a search advertisement is as important as what you pay for a click," says Roche. "To maximize relevance and ROI, search marketers must find the creative that best resonates with their target audience."
About Offermatica
Offermatica provides on-demand marketing services, including testing and optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas -- using simple methods like A/B split tests or more sophisticated multivariate approaches -- simply and quickly.
Companies like E-LOAN, CNET, VeriSign and many more have dramatically increased the ROI from their websites, online ads, email campaigns and search listings with Offermatica's on-demand testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com.
Source: Offermatica
CONTACT:
Stephanie Yang
Publicist
+1-415-593-9431
syang@offermatica.com
Web site: www.offermatica.com/
