NXP Software Appoints Sirit as First Global Reseller and Integration Partner for Java-Based NFC Middleware for Mobile Phones

Sirit Mobile NFC Platform software solution and engineering services now available to global mobile handset manufacturers

TORONTO, Jan. 30 - Sirit Inc. ("Sirit") (TSX: SI), a leading provider of Near Field Communication ("NFC") and radio frequency identification ("RFID") solutions, announced today that NXP Software has appointed Sirit as NXP Software's first global reseller and integration partner for Java-based NFC middleware. In connection with this appointment, Sirit has announced the immediate availability of the Sirit Mobile NFC Platform ("Sirit MNP") middleware solution for mobile phone original equipment manufacturers (OEMs).

NFC technology is a short range wireless connectivity method, co-invented by NXP Semiconductors, that is poised to become a standard feature on mobile phones. NFC-enabled mobile phones are expected to drive revolutionary applications (e.g. secure mobile payments, ticketing, etc.), create new revenue streams, and provide differentiation for mobile handsets.

This deal is significant because many OEMs are seeking to develop NFC-enabled mobile phones, but are faced with expensive and time-consuming design hurdles including middleware development, hardware engineering, and software integration. To address these design hurdles, NXP Software has developed J-Ware NFC - a Java-based embedded stack that provide mobile phones with a rich set of NFC functionality for JME application environments. J-Ware NFC is quickly becoming the leading embedded Java Micro Edition (JME) extension for NFC technology, enabling several high-profile deployments, to date.

The Sirit MNP is a package of Java-based embedded software stacks and specifications (JSRs) (powered by NXP Software's J-Ware NFC) and integration layers. With the launch of Sirit MNP, Sirit will serve as a complete 'one stop shop' for mobile phone OEMs, offering market-leading embedded NFC software licenses, technology services and support across multiple mobile phone platforms. These technology services include Java Virtual Machine (JVM) integration, Hardware Abstraction Layer (HAL) engineering, and custom application development. Combined with Sirit's expertise in NFC hardware design, Sirit is well positioned to help OEMs accelerate time to market and reduce costs in their development of NFC-enabled mobile phones. Sirit's services are available to OEMs as nonrecurring engineering (NRE), consulting, ODM/OEM, or licensed offerings.

"As one of NXP Software's most trusted NFC technology partners, Sirit has the proven ability to develop and support innovative NFC architectures and designs utilizing NXP Software's offerings," said Harrie Tholen, Director of Sales and Support, NXP Software. "We are confident that mobile phone manufacturers who work with Sirit will accelerate their time to market and shorten their design cycles in the development of NFC enabled mobile phones."

"NXP Software's J-Ware NFC, and NXP's NFC silicon products have become the technologies of choice for many OEMs seeking to integrate NFC in their mobile phones," commented Chris Leong, Vice President, Corporate Development and NFC & Contactless Solutions at Sirit Inc. "Leveraging Sirit's deep experience and understanding of both NFC hardware and embedded software, we are uniquely positioned to provide mobile phone OEMs with a complete package of NFC technology and services to support their NFC-enabled handset designs. We welcome the opportunity to serve as a key partner to the world's handset manufacturers as they embark on their NFC design efforts."

To learn more about Sirit's NFC capabilities, please contact Chris Leong, Vice President, Corporate Development and NFC & Contactless Solutions at Sirit Inc. at cleong@sirit.com or +1-646-321-6020.

About Sirit Inc.

Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency Identification (RFID) and Near Field Communication (NFC) solutions worldwide. Harnessing the power of Sirit's enabling-RFID technology, customers are able to more rapidly bring high quality RFID solutions to the market with reduced initial engineering costs. Sirit's products are built on more than 13 years of RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple protocols and are compliant with global standards. Sirit's broad portfolio of products and capabilities are easily customized to address new and traditional contactless market applications including Near Field Communication, Supply Chain & Logistics, Cashless Payment (including Electronic Tolling), Access Control, Automatic Vehicle Identification, Inventory Control & Management, Asset Tracking and Product Authentication.

Source: Sirit Inc.

Lorelei L. Luchkiw
Sirit Inc.
(416) 367-1897 x249

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