NHL Adopts StratTix Ticket Analysis and Reporting Tool League-Wide
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National Hockey League becomes second major professional sports league to provide StratTix to member clubs so they can boost revenues and automate reporting
BOSTON, Oct. 30 -- StratBridge is working with the National Hockey League (NHL®) to provide StratTix ticket analysis and reporting tools to all 30 member clubs so they can continue to grow home game revenues and increase ticket sales league-wide. The NHL is the second major professional sports league (joining the National Basketball Association) to capitalize on StratTix's comprehensive data analysis features.
The NHL is unique among professional sports leagues in that more than 60 percent of its revenues come directly from ticket sales. As a result, NHL teams work diligently to ensure they fill their arenas for home games. To help teams maximize ticket sales while standardizing how they report on revenues, the NHL chose to offer StratBridge's StratTix to its member clubs.
"From our perspective, StratTix is an excellent product," said Susan Cohig, NHL's group vice president, Club Services. "It's an effective sales tool, but it also provides an efficient, uniform reporting mechanism. It gives us the tools to help teams in operating their businesses."
All 30 NHL member clubs will have StratTix in place to collect sales data and deliver reports that present revenue information in a consistent format. Previously, teams relied on different systems for tracking sales information and then reporting on it. StratTix will automate the process, saving both the NHL and individual member clubs the time and money it takes to re-key information, track down errors and hunt for key statistics.
Member clubs will have the option to use StratTix to create graphical representations of sold and available in-arena seating and conduct complete analyses of ticket sales and individual seating information for every game. They will also have the option to use the StratTix Premium service to access up-to-the-minute sales information to develop special promotions on the fly.
"We have a very loyal fan base, with the NHL recording more than 90 percent capacity on average for home games. Despite that, some teams are currently using tools that don't have StratTix's flexibility and scalability. StratTix will help teams grow their percentage capacities," said Cohig.
During the 2005-06 season, the NHL set a league record for total attendance throughout the year (20,854,169 fans) and average per game attendance (16,955 fans).
"NHL fans are fans for life, and the attendance records last season are a testament to that," said StratBridge Founder and CEO Matthew Marolda. "Adopting StratTix league-wide is a significant step toward continuing that trend."
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, wired and the youngest of all of the fans of any other professional sport.
The NHL entertains more than 100 million fans each season in-arena and through its national television -- Versus, NBC, TSN, CBC, RDS and RIS -- and radio -- Sirius and XM Radio -- partners. HDNet, a national high definition telecast partner of the NHL, is in its fifth year of NHL coverage. The NHL Network, the home for the hockey fan, is a 24-hour hockey channel available on digital cable and satellite throughout Canada. The NHL Network's schedule is devoted exclusively to the sport of hockey with a roster that features live games, highlight shows, player profiles and interviews, vintage hockey, international and amateur hockey, as well as original and "All Access" programming. The NHL Network's signature show, "NHL On The Fly," airs nightly during the season, giving hockey fans live look-ins, highlights and analysis to NHL games all across the League.
Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. The Garth Brooks Teammates for Kids Foundation is the official children's charity of the NHL and the NHLPA. Its Top Shelf Teammates program contributes financial resources to non-profit organizations that benefit children's health, education and inner-city services. For more information on the NHL, log on to NHL.com.
About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns. For more information, visit the company's Web site at www.stratbridge.com/.
Source: StratBridge
CONTACT:
Michelle Dillon
Beaupre & Co. Public Relations, Inc
+1-603-559-5835
mdillon@beaupre.com
Nirva Milord
NHL
+1-212-789-2123
nmilord@nhl.com
Web site: www.stratbridge.com/
