New Wellness Software Program Helps Employees Retain Their Edge by Taking a Mental Fitness Break
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MindFit Corporate, from CogniFit, Wins Award for Improving Employee Health At National Health, Wellness, Prevention and Fitness Conference Spring 2007
LAS VEGAS and YOQNEAM, Israel, April 30 - In an era of contracting corporate benefits, a new employee wellness program is encouraging workers to take a break on the job for a daily mental warm-up that can improve their memories and help sharpen their cognitive skills.
MindFit Corporate(TM), a software program to help employees exercise their minds, was just launched for use by businesses throughout the U.S. and Canada. While the goal is to keep workers of all ages mentally fit, it's also viewed as a new wellness program that may lure older workers to stay on the job and avoid the "brain drain" of experienced workers that some employers expect as baby boomers near retirement.
Users of MindFit Corporate, developed by CogniFit, Ltd. (http://cognifit.com/), are first assessed by the software and then encouraged to train with it for five to 10 minutes each day while at work. MindFit provides fun, individualized training to match users' unique cognitive skill sets, changing exercises and levels to suit each person's needs. No other cognitive assessment or training software product on the market has that personally tailoring technology.
"Most people need a mental warm-up before starting the work day or a mental break midday," said Prof. Shlomo Breznitz, Ph.D., founder and president of CogniFit, Ltd. "In MindFit Corporate, we created an entertaining product that helps employees to improve their weaker cognitive functions and maintain those that are sharp."
In a recent double blind, two-year clinical trial, MindFit users experienced greater improvement in the cognitive domains of spatial short-term memory, visuo-spatial learning and focused attention than those using other, more traditional computer games. On average, MindFit research has shown that users improve their short-term memory by 18 percent and reaction time by 12.5 percent.
"If you exercise your brain as you do your muscles, you can significantly build the speed and accuracy of your mental functions," said Dr. Paul D. Nussbaum, a clinical neuropsychologist who specializes in aging across the lifespan and brain health. "The benefits of improving cognitive areas like short-term memory and attention focus are beneficial both at work and home, making MindFit Corporate a true, individualized employee wellness program for employees of all ages at companies of all sizes."
MindFit Corporate was recognized at the National Health, Wellness, Prevention and Fitness Conference Spring 2007 with an award in the "Best Programs for Improving Employee Health" category. In March 2007, MindFit was recognized with a 2007 American Society on Aging Business and Aging Award.
For more information about MindFit Corporate enterprise sales, visit
cognifit.com/page.php?page=89 or call 866-993-7312.
About CogniFit, Ltd.
CogniFit (http://cognifit.com/) is a pioneer in the assessment and training of human cognitive abilities. The company focuses on developing advanced software tools for consumers and businesses that assess and enhance basic cognitive skills such as memory, perception and attention. Its initial award-winning product offerings are DriveFit and MindFit. DriveFit is a suite of programs aimed at helping to assess and build the cognitive and psychomotor skills needed by novice, senior and fleet drivers. The MindFit family of products helps to assess and build overall cognitive skills for Baby Boomers, seniors and people of all ages.
The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D., international psychology authority and founding director of the Center for Study of Psychological Stress at the University of Haifa.
Source: CogniFit, Ltd.
Web site: www.cognifit.com
