New Treva Packaging Design from Eastman Uses Plastic Pins

Press Release Summary:

The Trēva™ Packaging Design is certified to USDA Biobased and FSC® standards. The ecodesign eliminates the use of metal hinge pins rather uses plastic pins. The Treva material provides improved performance and reduced environmental impact.

Original Press Release:

Groupe Rocher and Eastman Introduce Ecodesign Collaboration at LUXE PACK Monaco

Continuing the legacy of its founder, Groupe Rocher achieves another first in the sphere of sustainable development by bringing an ecodesigned compact to the market

KINGSPORT, Tenn., Sept. 27, 2018 /PRNewswire/ -- Eastman is proud to have collaborated with cosmetics house Groupe Rocher on the design of a new "ecodesign compact" concept made entirely of Eastman materials. The compact features Eastman Trēva™ engineering bioplastic, a cellulose-based thermoplastic that offers both high performance and reduced environmental impact. 

Groupe Rocher, a worldwide company with more than 600 million cosmetics and home care products produced each year, continues to live out the values of founder Yves Rocher, a pioneer in the use of plant-based ingredients. "The Groupe Rocher is a pioneering family-run group which has striven since its creation for the respect of nature and used sustainable development as a lever of value creation," says Bris Rocher, president and CEO. With this collaboration, it has achieved a completely new ecodesigned cosmetics case packaging concept.

Ecodesign is an approach to the design of products that considers the environmental footprint throughout the entire product life cycle. The process is inspired by life cycles in nature, with the goal of creating zero waste. Success with ecodesign requires an integrated approach, with experts throughout the value chain all working together.

Collaboration has been key to the success of this innovative ecodesigned compact. Eastman and Groupe Rocher identified a shared desire to grow and innovate in the cosmetics packaging space. Groupe Rocher shared its concept for an "ecodesign compact case," simplifying processing into a single step instead of the typical three-step process. The design also eliminates the metal hinge pins and uses plastic pins instead. "By eliminating metal and using fewer materials in the design, Groupe Rocher has created a compact case that requires fewer natural resources to produce, using less energy and eliminating secondary processing steps without compromising the packaging functionality and aesthetic brand codes," says Stéphane Tétaud, packaging makeup development. "This saves time and money during the manufacturing process and has the added benefit of taking a step toward recyclability."

The project initiated a new way of working for Groupe Rocher that Tétaud calls "collaborative innovation." He points to the important roles played by Eastman and Novatra SAS, who designed the mould for the compact, saying, "It is a very new concept and required a lot of time and multiple exchanges with all partners. Without such engaged partners the final product would not have been possible."

This project demonstrates how Eastman enables customer success by engaging all members of the value chain to innovate and find solutions to challenges. This collaborative new approach enabled Groupe Rocher, Eastman and its partners to accelerate the rate of innovation. According to Cedric Perben, global technology platform leader for cosmetics packaging, "Eastman is dedicated to enhancing the quality of life in a material way. Working together, we were able to leverage world-class technology and Eastman's material development capabilities, using Groupe Rocher's game-changing ecodesign concept to create a winning combination."

"Eastman participated in our sustainability journey. They embraced the Groupe Rocher value of progress and showed strong commitment to developing a new polymer platform and investing in the manufacturing of a proof-of-concept packaging," says Sophie Marcou, ecodesign manager for Groupe Rocher. To document this, Eastman and Groupe Rocher worked diligently together to develop life cycle analysis data that has undergone third-party peer review by thinkstep.

With the choice of Eastman's new Trēva material for the compact case ecodesign, Groupe Rocher and Eastman have embarked on a continuous innovation and improvement journey. Trēva offers the unique benefit of being able to significantly downgauge material use by as much as, and possibly exceeding, 50 percent.

"Reducing our footprint is a continuous process that we can always do better. Trēva offers us that opportunity," said Perben. Eastman Trēva engineering bioplastic is a USDA Certified Biobased product that carries FSC® chain of custody certification. The compact lid is composed of the new Eastman Cristal™ EV600 copolyester, a glasslike high-flow polymer that is Cradle to Cradle Certified™ Bronze by the Cradle to Cradle Products Innovation Institute.

Groupe Rocher and Eastman will be featuring their ecodesign compact at LUXE PACK Monaco, the premier show for creative packaging, held October 1–3, 2018, at the Grimaldi Forum.

"As a Responsible Care® company, Eastman is committed to serving our customers with sustainable solutions and development," said Kendra Harrold, marketing director of packaging for specialty plastics, Eastman. "This joint process with Groupe Rocher and our other partners shows what this industry can do when it joins forces across the value chain."

About Groupe Rocher
Groupe Rocher is a French enterprise with local Britannic roots. For three generations, the Groupe has set a clear ambition: make beauty and well-being accessible for all women across the world. From pioneer to key player in its lines of business, Groupe Rocher developed and extended its sustainable growth model to all its ten brands — Yves Rocher, Arbonne, Petit Bateau, Dr. Pierre Ricaud, Daniel Jouvance, Sabon, Stanhome, Kiotis, ID Parfums, and Flormar — while respecting their own positioning.

Controlled at more than 99 percent by the founder's family, Groupe Rocher has proved its worth in France and worldwide. With a presence in nearly 110 countries and a turnover exceeding 2.5 billion euros, today it has more than 50 million customers around the world. Groupe Rocher manufactures more than 600 million products annually that are delivered through more than 4,000 outlets.

About Novatra SAS
Novatra is a mould-making company specialized in injection moulds for cosmetics, pharmaceutics and packaging. Novatra specializes in developing tools for multi-injection goods. It supports customers from the start to the end of the project, bringing its expertise to all levels of product development. The next step to continue in the green way is to work on integration of a total electric motions in the mould. Novatra is a worldwide company and has a turnover of 9.5 million euros. The company headquarters is in Varennes St. Sauveur, France, and employs 65 people.

About thinkstep
thinkstep helps businesses become more environmentally friendly through improvements in operational excellence, product innovation, brand value and regulatory compliance. With expert sustainability consulting services, high quality data and easy-to-use product and organizational software, thinkstep enables organizations worldwide to succeed sustainably. For more information, visit

About Eastman Chemical Company
Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2017 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14,500 people around the world.

For more information, visit

Editorial Contact: 
Laura Mansfield, APR 
The Tombras Group
+1 (865) 599.9968

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