New Market Approach for Low-Complexity Applications: Easy Line Product Range from Bosch Combines Ease of Installation and Operation with Attractive Styling


o Complete range of security and communication products for small installers
o Meeting Bosch's highest standards of technical excellence, reliability and durability

Bosch Security Systems targets its new Easy Line range of security and communication products at small electrical installers. It meets their special needs and also these of their customers: easy installation and easy operation. Hitherto Bosch was primarily known worldwide as a manufacturer of high complexity and innovative security and communication products deployed in some of the most demanding and sensitive venues.

The Easy Line product range has been specifically developed for use in 'low complexity' security and communication projects such as small shops, offices, schools and homes. The products in the portfolio cover the complete range of CCTV, intrusion detection, public address, voice alarm systems and conference systems. All can be installed quickly and easily, requiring a minimum of technical experience. In addition, they are easy to use and attractively styled. All Easy Line products meet Bosch's highest standards of reliability and durability, so that installers can confidently recommend them to their customers.

The Easy Line concept also covers sales support which includes an Easy Line catalogue plus training material. Further support is provided by Easy Line promotional literature to help installers promote the product benefits to their customers, including FAQ sheets and flyers.

The Bosch Group is a leading global supplier of technology and services. According to provisional figures, some 282,000 associates generated sales of roughly 45 billion euros in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than three billion euros for research and development, and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering. " The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at www.bosch.com.

Contact person for press inquiries:
Bosch Security Systems
Erika Goerge
P.O. Box 12 70
D-85504 Ottobrunn
Germany
Phone: +49 89 6290-1647
Fax: +49 89 6290-28 1647
E-mail: erika.goerge@de.bosch.com
www.boschsecurity.com

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