New Location Based Technology Could Herald the Demise of the Traditional Home Phone

London and Barcelona, February 13, 2007 - Seeker Wireless, one of the leading location based service technology companies announced today at the 3GSM World Congress in Barcelona (3GSM) that its SeekerZone(TM) solution is currently being deployed by one operator and trialled by other operators in Europe. In a move that could signal the demise of the traditional home phone, operators will be using Seeker's accurate mobile location technology to encourage consumers to use their mobile at home.

Created expressly to support FMS strategies, SeekerZone(TM) allows operators to incentivise subscribers to continue using their mobile phones instead of a fixed line by setting innovative tariffs for nominated locations.

Seeker is demonstrating its unique home zone solution, SeekerZone(TM), at 3GSM. The demonstration shows operators how to drive revenues using Fixed Mobile Substitution (FMS), advertising-funded content and location sensitive mobile search.

Results from recent trials have shown that by locating mobiles more accurately, Seeker is able to reduce the size of home zones by up to 45 times compared to existing Cell-ID based home zone systems. Seeker's technology has an accuracy rating of around 50 meters for built up urban areas and under 500 meters for rural areas.

Seeker's unique technology does not require operators to invest in new handsets or add-ons such as GPS. It can be deployed quickly as the solution is based on the SIM card and does not rely on the design and manufacture of new chipsets or devices.

"Operators have been impressed with how Seeker's technology performed against existing Cell-ID based systems" said Dr Chris Drane, CEO of Seeker Wireless. "By locating callers much more accurately, Seeker's solution can help reduce revenue leakage impacts that have dogged current Cell-ID based home zone systems."

The value of Seeker's technology extends beyond home zone solutions. It can be deployed to drive revenues from other location-sensitive services such as advertising-funded content and mobile search.

Dr Drane concluded: "Location based technology is much more than just navigation and tracking. We believe that high accuracy location solutions should be an enabler to drive LBS revenues for operators from a number of different services that deliver tangible benefits to subscribers. Consumers do not really care about the convergence of technologies, what they really want is services that provide genuine convenience and value for money."

Seeker Wireless Press Zone at 3GSM

Visitors to the Seeker Wireless hospitality suite at 3GSM (Hall 4, Level 8, room 4.8HS52) can see the SeekerZone(TM) solution in action on a handset. For journalists, Seeker can set up a specific 'press zone' for members of the press to see changes in zones as they walk from one location to the next.

For further information on Seeker Wireless please visit

About Seeker Wireless

Founded by two of the brightest minds in location, Seeker Wireless has approached the issue of cellular location in a highly mathematical, yet practical manner. Seeker has offices in London and Sydney.

Seeker Wireless focuses on Fixed Mobile Substitution "home zone" solutions for mobile operators wishing to provide fixed-line calling services using standard GSM/UMTS handsets. The company's solution provides handset location with accuracy between 50 metres and 500 metres depending on cell density. Location sensitive search and mobile marketing applications are also supported by Seeker's patent pending zone detection technology.

For further information contact:
Seeker Wireless Europe
Andrew Grill, General Manager, Sales
Tel: +44 788 198 6694

Sonus PR for Seeker Wireless
Chevaan Seresinhe,
Tel: (44) 0 207 851 4890

Seeker Wireless Asia Pacific
Robert Christie
Tel: +61 418 385 063

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