New Iomega ScreenPlay Multimedia Drive Brings Digital Content to Any TV or A/V System With No Computer Needed


Pocket-Sized Mobile 60 Gigabyte Drive Adds Portability to Digital Video, Music, Photo Albums and Work Files

SAN DIEGO, Nov. 15 / -- Iomega Corporation (NYSE:IOM), a global leader in data storage celebrating 25 years of business, today announced the new Iomega(R) ScreenPlay(TM) Multimedia Drive, a portable hard drive with built-in multimedia playback capability that makes it a digital media jukebox for photos, songs and video files that can be used with virtually any television or audio-video system in the world.

Designed for families and road warriors that have long struggled with the inconvenience of transporting computer-based digital media (audio, video, and still image files), the ScreenPlay(TM) Multimedia Drive offers new freedom to anyone who wants to enjoy digital video, photo albums, music collections and work files on any TV or A/V receiver -- without the need for a computer.

"The Iomega ScreenPlay Multimedia Drive is a great 60GB portable hard drive with built-in multimedia features that make it the ideal digital media player for virtually any television or A/V receiver," said Brian Still, Manager of Product and Channel Marketing, Iomega Corporation. "People can liberate their audio, video and photo files from the PC and take them anywhere, whether it's the living room, a hotel, grandmother's house, the client's office or the conference room. The Iomega ScreenPlay Multimedia Drive brings a new level of convenience and personalization so you can watch and listen to what you want, when you want, without the need of being connected to a computer."

Product Description
The ScreenPlay(TM) Multimedia Drive is an external hard drive with audio and video outputs, built-in multimedia playback capability, and a set of DVD-style playback buttons.

Tiny and elegant at just 5.20" x 3.07" x 0.70" (132 x 77.2 x 17.8 mm), the ScreenPlay Multimedia Drive uses on-screen TV navigation to help users select a video, song list, or slide show. Since the ScreenPlay drive comes with its own wireless remote control, menus are easy to navigate from across the room.

A USB 2.0 port enables fast data transfer with a computer at hard drive speeds; outputs include NTSC or PAL analog video (using composite or S-Video connectors) and analog stereo audio (using RCA connectors).

Features and Benefits
When connected to a computer's USB 2.0 port, the ScreenPlay(TM) Multimedia Drive operates like a normal 60GB* hard drive. Music, photos and video files are easy to add; just copy files from the host computer and off you go.

The ScreenPlay drive holds up to 240,000 photos, or 90 hours of DVD-quality video**, or 1,110 hours of music, consolidating the user's media files in a single easy-to-use device that is smaller than a pocketbook and convenient to carry.

When connected to a TV or A/V system, the ScreenPlay Multimedia Drive becomes the media jukebox of the digital age. It streams popular video formats directly to TV via its S-Video or composite video connectors; compatible formats include MPEG-1 (AVI, MPG, DAT), MPEG-2 (AVI, VOB), and MPEG-4 (AVI, XviD). It also can handle JPEG photos of up to 8 megapixel resolution, motion JPEG files at 15 or 30 frames per second (digital camera movies), and MP3 digital audio files.

System Requirements
The ScreenPlay(TM) Multimedia Drive is compatible with Pentium(R) III-class or equivalent processor or higher running Microsoft(R) Windows(R) Win98/SE, Me/2000/XP Home or Professional. It is also compatible with Mac OS X (10.2) or higher.

Price and Availability
Just in time for holiday shopping, the new Iomega ScreenPlay(TM) Multimedia drive is now available for a U.S. suggested retail price of $219.95. The Iomega ScreenPlay(TM) Multimedia drive can be purchased at www.iomega.com or from select online and web retailers.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega(R) REV(TM) 35GB drive, available in several computer interface models, as well as a 10-cartridge, one-drive automation product, the REV 1000 Autoloader; Zip(R) 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and new HDD solutions such as the Iomega Micro Mini Hard Drive, the Iomega StorCenter(TM) Network Hard Drive and the Iomega ScreenPlay(TM) Multimedia Drive; Iomega Mini USB drives, Micro Mini(TM) USB drives, and the Iomega Mixx(TM) MP3 player; Iomega external CD-RW drives; Iomega Super DVD drives and the Super DVD QuikTouch(TM) Video Burner; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software and HotBurn(R) CD-recording software. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage(TM) secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

* 1GB = 1,000,000,000 bytes.

** Calculation of drive capacity based on estimates using 128Kbps MP3 audio at 1.1 min/MB, 3-megapixel JPG photos at 4 photos/MB, and 720x480 (DVD resolution) MPEG-2 video at 11MB/min.

Copyright(C) 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch, Mixx, StorCenter and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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