New Color-Changing Packaging Can Increase Purchase Intent

Press Release Summary:

  • Uses photochromic and thermochromic inks
  • Changes colors when exposed to the sun or to different temperatures
  • Can be used on packaging to reveal promotions or coupon codes

 


Original Press Release:

Accurate Box is Now Able to Produce Color-Changing Packaging

Paterson, NJ – February 2021 – Accurate Box Company, a manufacturer of litho-laminated corrugated packaging, is now able to print color-changing inks on its packaging. Using photochromic and thermochromic inks, Accurate Box’s packaging changes colors when exposed to the sun or to different temperatures.

These new inks are another way for companies to make their packaging stand out and WOW consumers. The photochromic ink can be used on packaging to reveal promotions or coupon codes. When tested with consumers, this ink drives purchase intent up by 39%.* On the other hand, the thermochromic ink can be used to tell consumers when to put products back into the refrigerator. “40% of consumers are consistently frustrated with the temperature of a product they buy when there is an expectation of hot or cold. Temperature sensitive ink features can solve that problem.”*

In no way are the photochromic and thermochromic inks harmful to the environment. Consumers can recycle the box after they are done using it since Accurate Box’s packaging is 100% recyclable.

 nnmmAccurate Box places great value in maintaining standards of quality and is constantly looking for new and innovative ways to help its customers. Contact Accurate Box for questions on how these unique, color changing inks work and to receive a quote.

About Accurate Box Company
Accurate Box Company is one of the largest, family-owned manufacturers of high graphic corrugated packaging in the United States. We specialize in offset lithography and have the ability to print 7 colors plus UV coating in a single pass on both small and large runs. We are experts in creating high-quality packaging for the club store, e-commerce, and quick service food industries. In business since 1944 and women-owned since 1998, Accurate Box manufactures in New Jersey and ships competitively throughout all of North America. Learn more at https://www.accuratebox.com/.

*A study done by an independent research company, Brite Marketing, Inc, on the impact photochromic and thermochromic inks have on consumers.

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