New CocoBase PURE POJO Version 5.0 Innovates Ease Of Use For Building Enterprise POJO Persistence From Thought Inc.

New CocoBase® PURE POJO(TM) Version 5.0 Innovates Ease Of Use For Building Enterprise POJO Persistence From Thought Inc.® With New Magic Mapper Wizard That Intelligently Auto-Maps Tables, Fields & Objects Plus New Workbench Wizard That Focuses ORM Functionality All Into One User Interface.

San Francisco, CA. July 13, 2006 -- Thought Inc.®, The Dynamic O/R Mapping(TM) company announces the general release of the new version 5.0 of CocoBase® PURE POJO(TM), the market leader and award winning patented Dynamic Object to Relational Mapping(TM) (ORM) tool shipping since 1997.

The whole focus of version 5.0 is Ease of Use. The new version includes the Magic Mapper, a major ORM innovation which does an amazing job of eliminating for developers the tedious job of manually mapping the tables, fields and objects together. It operates at the level of a smart case tool with the intelligence held in the wizard. The Magic Mapper is expected to reduce an additional 80 to 95% of the time a developer spends coding POJO persistence. This reduction of development time is part of the exceptional CocoBase® ROI which provides up to $3 in savings for every $1 spent on CocoBase®, which is better than free.

"The technological breakthroughs in the new version 5.0 of CocoBase® PURE POJO(TM) look just like magic(TM)," said Greg Baker, Director of Sales & Marketing for Thought Inc., "For example, the new Magic Mapper(TM) wizard holds the intelligence to auto-map the tables, fields and objects together for the developer, a big leap from manually mapping each table and object together."

CocoBase® uses a simple patented architecture for persisting data utilizing a mapping layer. This approach makes it easy for developers to manage the complexity of persisting data at the enterprise level. The Magic Mapper(TM) evolves this technology to the next level by making it an easy to use tool for coding POJO persistence. The Magic Mapper(TM) detects and prevents potential map problems and quite magically makes a good determination of how the tables, fields and objects are to be mapped together. This brings in a high degree of simplicity to assist the developer in quickly persisting data for an application. Now all the different parts of CocoBase® have been combined into basically one simple to use interface that gets the job done in just a few steps.

The new version 5.0 of CocoBase® includes;

New PURE POJO(TM) based unified persistence and query manager for local J2SE and distributed J2EE environments, which is completely transparent to the object and does not modify or alter the byte-code of the object with extensions, annotations, etc. whether at design, build, deployment or runtime. The principle is that your Java objects are plain and ordinary with nothing unusual and especially no extensions or modifications from a vendor for either POJO or EJB 3.0,

New Magic Mapper(TM), smart case tool oriented functionality, which contains the intelligence to create class to table mappings automatically, thus freeing the developer from having to go through each mapping editor screen and specify the mappings manually,

New Mapping Workbench user interface that puts all the O/R functionality into one set of easy to use wizards,

New PURE POJO(TM) High Performance - 2 to 3 times faster than JDBC without Caching and 4 to 10 times faster with Caching,

New totally decoupled "Project-based" Mapping Repository for enterprise-wide reuse of maps,

New Custom SQL can be supplied by developer through extension APIs available at runtime for all CRUD Operations,

New Full ECLIPSE IDE Integration with Magic Mapper and Workbench integrations,

New SPRING 2.0 Integration with JPetStore application example included,

New Multi-User Project Management capabilities to easily organize and reuse maps,

New Comprehensive Dynamic Querying solutions including EJBQL multi-field projections, and more.

For a free download of CocoBase® PURE POJO(TM) please proceed to

Marketing Contact: Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199.

About CocoBase® PURE POJO(TM)
CocoBase® PURE POJO(TM), Dynamic POJO Persistence optimized for J2EE and J2SE customer success is the top solution for solving the Object to Relational impedance mismatch. As the mature technological leader in the industry available to customers since early 1997 and in its' fifth major release, CocoBase® PURE POJO(TM) has earned a solid reputation for delivering success. CocoBase® PURE POJO(TM) virtually eliminates the need to hand-code database access for POJO Persistence, EJB, Java Applications, etc. This directly reduces up to 85% of the cost of database access development for enterprise customers needing to persist data in company applications. CocoBase® PURE POJO(TM) is essentially FREE! For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300%. This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring.

About Thought Inc.®
Thought Inc.®, the Dynamic O/R Mapping(TM) Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. Thought Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on Thought Inc. ® can be obtained online at www.THOUGHTINC.COM or by calling, (415) 836-9199.

Legal notices
This document is copyrighted and owned solely by Thought Inc.® 2006. CocoBase® and Thought Inc.® are registered trademarks of Thought Inc.®. PURE POJO(TM), Dynamic O/R Mapping(TM), Dynamic Object to Relational Mapping(TM), Dynamic Universal Querying(TM) and Dynamic Transparent Persistence(TM) are pending trademarks of Thought Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.

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