Murata to Exhibit Innovative RFID Solutions for Electronics Products at CeBIT


Hoofddorp, Netherlands: Murata will be exhibiting its innovative RFID solutions, featuring a live demonstration of the company's MAGICSTRAP® UHF tag-IC module, at CeBIT 2011 in Hannover, Germany, 1-5 March 2011. Murata is located in the AutoID/RFID Solutions Park on the AIM booth, Hall 7 Stand D10. The demonstration will show how RFID can be easily integrated into any electronics product by using MAGICSTRAP®. The exhibit will also highlight how cost can be saved and value can be created by the implementation of RFID inside components on a PCB; the core of any electronics product. Murata Business Development Manager Alexander Schmoldt will give a presentation on this topic on Wednesday, March 2nd from 16:30 - 17:00 at the Forum of the AutoID(RFID Solutions Park.

Murata will showcase the capabilities of its MAGICSTRAP® RFID tag for PCB traceability in a real SMD electronics production environment. Together with Murata's partners, the antenna company Kathrein, and the RFID solution provider RFIT Solutions, the MAGICSTRAP® will be shown as part of a complete system solution. This includes the reader hardware and the necessary middleware required to connect it to an existing IT environment. Once the MAGICSTRAP® RFID module is applied to a PCB it can be used not only for simple process control or traceability - as the UHF RFID will give enough read range, it can also serve as a means for anti-counterfeiting and supply chain management or maintenance history can be stored offline at the product and altered each time the product was maintained.

The special structure of the MAGICSTRAP® allows it also to function without any external antenna. This means the miniature module with a size of 3.2 x 2.5 x 0.55 mm can be embedded or molded into any product (e.g. in the case or housing) and serve as a hidden means for anti-counterfeiting.

MAGICSTRAP® is Murata's innovative RFID Tag-IC module solution. It can be mounted as a standard SMT component and makes efficient use of the PCB's ground plane as an antenna. The product itself will literally become the RFID tag. The wideband antenna matching circuit embedded into the MAGICSTRAP®, allows the module to work across all internationally allocated UHF RFID frequencies (860-960MHz). MAGICSTRAP® complies with EPC Global Class 1 Gen 2.

Murata will also show its range of upcoming RFID products, including RW-modules for HF and UHF, as well as new variants of MAGICSTRAP® which also include a version for the HF band.

For further information and reader enquiries: Aya Tonooka, Murata Electronics (UK) Ltd., Oak House, Ancells Road, Ancells Business Park, Fleet, Hampshire GU51 2QW , United Kingdom

Tel: +44 (0) 1252 811666

Fax: +44 (0) 1252 811777

E-mail: ayatonooka@murata.co.uk

Web: www.murata.eu

Agency contact:

Sally Ward-Foxton,

Publitek Limited,

18 Brock Street,

Bath, BA1 2LW,

United Kingdom

Tel: +44 (0) 1225 470000

Fax: +44 (0) 1225 470047

E-mail: sally.ward-foxton@publitek.com

Web: www.publitek.com

About Murata

Murata is a leading manufacturer of electronic components, modules, and devices. The complete range of this Ceramics Technology house includes ceramic capacitors, resistors/thermistors, inductors/chokes, ceramic resonators, buzzers, sensors and EMI suppression filters. Whilst the company gets 40% of its revenue from its ceramic capacitor products, it is also the world leader in Bluetooth & WiFi Modules, and a key manufacturer of power supplies. Murata also designs and manufactures mobile handset antenna families, piezoelectric actuators for fuel injection systems, short focal length ceramic lenses and speaker products.

Established in 1944, Murata is headquartered in Japan and has European offices in Germany, the Netherlands, the UK, Switzerland, Italy, France, Spain, Denmark, Sweden, Finland and Hungary.

For more information on Murata, please visit: www.murata.eu

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