Murata's MAGICSTRAP® Receives Green IT Award


Hoofddorp, Netherlands: Murata MAGICSTRAP®, Murata Manufacturing Co., Ltd.'s key device for use in RFIDs (electronic tags) applications, has received the Chairman's Award at the 2013 Green IT Awards hosted by the Green IT Committee (formerly the Green IT Promotion Council) of JEITA (Japan Electronics and Information Technology Industries Association).



"Our MAGICSTRAP® enables the life-cycle traceability of electronic products, and it was highly acclaimed for widely contributing to 'an energy-saving society made possible through IT', comments Yukio Hamaji, Director of the Technology Business Development Unit, Murata who attended the award ceremony held on September 18.



The Green IT Committee is carrying on the activities of the Green IT Promotion Council (GIPC) and is involved in creating an energy-saving technology roadmap for "IT energy-saving (of IT) and societal energy-saving through IT" and increasing the level of enlightenment with regards to Green IT both at home and abroad. The Green IT Awards honour bodies that develop, distribute and use IT equipment, etc. (IT devices, software, services, systems, etc.) and contribute to reducing the consumption of energy in society. Honoring IT devices, etc. helps Green IT activities to penetrate even deeper into society, and the awards aim at realizing a society that can both conserve the environment and establish economic growth.



Automatic identification technology represented by barcode technology is already widely prevalent in society, and there are high hopes for the widespread distribution of radio-wave technology (passive RFID) for the purpose of overcoming problems inherent with optical automatic identification technology. The Murata MAGICSTRAP® has built-in high-frequency circuit technology and 4 kinds of antenna reference design to enable RFID tag functions to be easily incorporated onto printed circuit boards, and is also compact and saves on resources.



Attaching the MAGICSTRAP® with an antenna reference design onto a PCB makes life-cycle traceability for a wide range of electronic devices a viable proposition. This enables the immediate identification of multiple IDs and data rewriting from the manufacturing stage through to the distribution, maintenance, disposal and recycling stages. In case radio waves are able to penetrate the housing and packaging, it is possible for the MAGICSTRAP® mounted on printed circuit boards to be identified and rewritten without dismantling or unpacking the electronic device in question.



For further information and reader enquiries:

Aya Tonooka, Murata Europe Limited. Oak House, Ancells Road, Ancells Business Park, Fleet, Hampshire  GU51 2QW , United Kingdom



Tel: +44 (0) 1252 811666

Fax:  +44 (0) 1252 811777

E-mail: atonooka@murata.co.uk

Web: www.murata.eu



About Murata

Murata is a leading manufacturer of electronic components, modules, and devices. The complete range of this Technology house includes ceramic capacitors, resistors/thermistors, inductors/chokes, ceramic resonators, buzzers, sensors and EMI suppression filters. Whilst the company gets the majority of its revenue from its ceramic capacitor products, it is also the world leader in Bluetooth® & WiFi™ Modules, the world's no.1 manufacturer of board-mount DC-DC converters and is a key manufacturer of standard and custom AC-DC power supplies. Murata also designs and manufactures mobile handset antenna families, piezoelectric actuators for fuel injection systems and short focal length ceramic lenses.



Established in 1944, Murata is headquartered in Japan and has European offices in Germany, the Netherlands, the UK, Switzerland, Italy, France, Spain, Finland and Hungary.



For more information on Murata, please visit: www.murata.eu. You can also follow us on Twitter @MurataEurope or LinkedIn http://www.linkedin.com/company/murata-electronics, or join us on Facebook at http://www.facebook.com/MurataElectronics.




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