Multimedia Platform enhances ISV communications capabilities.

Press Release Summary:



BackFlip Process Communications On Demand(TM) for ISV's enables providers of services, business applications, and process applications to complement existing offerings with multi-channel, communications-enabled business processes capabilities. Providing secured environment for user-to-system and system-to-user communications through voice, IM, SMS, mobile browsing, IP Phones, and email technologies, platform delivers anytime, anyplace access to critical processes, data, and applications.



Original Press Release:



BackFlip Software Launches BackFlip Process Communications on Demand(TM) for ISV's



Process Communications Through Voice, Instant Messaging, Text Messaging, Mobile Browsing, Enterprise/Consumer Portals, IP Phones and Email Technologies for Business Software Providers

LOS GATOS, California, July 8 -- BackFlip Software, a driving force of business process communications, announced today the availability of BackFlip Process Communications On Demand (TM) for ISV's. This unique platform enables providers of services, business applications and process applications to complement their existing offerings with robust multi-channel communications-enabled business processes (CEBP) capabilities.

Given today's highly mobile workforce and that business success is increasingly dependent on speed, leading software providers are looking to incorporate communications technologies into their solutions. With "anytime, anyplace" access to their critical processes, data and applications, companies achieve faster response times, close sales more quickly, mitigate risk exposure and capitalize on opportunities ahead of their competition.

BackFlip is the first communication service to provide a truly secured multi-channel environment for user-to-system and system-to-user communications through voice, instant messaging, text messaging, mobile browsing, IP Phones and email technologies. By leveraging BackFlip's expertise and proven on demand solution, software providers can now expand their solutions to access a variety of communication channels while continuing to focus on their core competencies.

BackFlip Process Communications On Demand (TM) for ISV's comes with instant worldwide coverage for voice and text messaging networks. Modularly designed, the service easily integrates into business applications and can be embedded into any business process to extend interaction to new communities of end users. The BackFlip service is customizable to suit various levels of adoption and requirements.

"With the demand for mobility and personalized multi-channel communications constantly rising, more and more business software providers are recognizing the need to equip their customers with process communications capabilities and positioning themselves to capture the growth generated by this rapidly-growing market," said Gil Perez, CEO of BackFlip Software. "Companies licensing our BackFlip Process Communications on Demand(TM) for ISV's will be able to improve their business by providing customers a new process communications feature set which accelerates responsiveness. Most importantly, they won't have to disrupt or divert from their main business activities to develop, deploy and support process communication capabilities."

About BackFlip Software

BackFlip Software is a driving force of business process communications. BackFlip's Process Communications On Demand(TM) service empowers organizations with the ability to receive, access and communicate information at any time through any communication channel. Business applications can invoke the BackFlip service easily and securely whether they are hosted or lie behind the corporate firewall. Interactive alerts, business information and real-time notifications can be sent out from these systems to any user by a variety of communication channels including automatic voice calls, instant messages, text messages and mobile browsing. Thus, business processes are accelerated, users no longer have to wait for information, and decisions can be made and implemented quickly and effectively. BackFlip is a privately held company and has offices in Kfar Saba, Israel and Los Gatos, California, USA. Visit www.backflipsoftware.com.

Product and service names mentioned herein are the trademarks of their respective owners.

Contact:
Amir Sadras
VP Business Development
+972-54-6645100
amir@backflipsoftware.com

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