Multi-Purpose Copolymer targets floor finish market.

Press Release Summary:



Duraplus(TM) MP Emulsion is multi-purpose, styrene-acrylic water-borne copolymer recommended for floor finishes in high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. Floor finish manufacturers can formulate polishes that exhibit gloss retention, are APEO free, meet VOC standards, and can be applied at floor temperatures of 50º F and above.



Original Press Release:



Rohm and Haas Introduces Duraplus(TM) MP Emulsion



New Multi-Purpose Copolymer for High-Gloss Floor Finishes

PHILADELPHIA-- Rohm and Haas (NYSE:ROH) has launched a new innovative binder, Duraplus MP Emulsion, to the North American floor finish market. This new multi-purpose, styrene-acrylic water-borne copolymer can be formulated to meet the toughest VOC standards and still outperform traditional solvent and waterborne semi-transparent stain technologies.

Floor finishes based on Rhoplex MP emulsion are recommended for periodic and high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. They provide outstanding appearance, gloss retention, superior repairability, recoatability, and are APEO free. Floor finish manufacturers can formulate polishes that can be applied at floor temperatures of 50º F. (10º C.) and above.

Duraplus MP emulsion is part of a broad line of Rohm and Haas high-performance, environmentally-advanced products for floor finishes. Hear what the Rohm and Haas Experts is saying about this new technology. For more information, please contact you local Rohm and Haas Representative or visit us @ go.rohmhaas.com/duraplusmp.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities(TM)

Contacts
Rohm and Haas Company
Andrew Crane, 215-592-2041
acrane@rohmhaas.com

Source: Rohm and Haas Company

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