Motorola Expands Video On Demand Market Share with Deployment at WideOpenWest
Cable operator now offering video on demand and paving the way for next
generation services in four new markets
ORLANDO, Fla., June 19 // - Motorola, Inc (NYSE: MOT)
today announced that cable television provider WideOpenWest (WOW) has selected
the Motorola B-1(TM) Video Server to supply video on demand (VOD) to customers
in the Detroit, Chicago, Columbus and Cleveland, OH markets.
"Our selection of the Motorola platform was based on performance; the
Motorola server's advanced technology affords us a reliable and scalable
solution that has been proven in the market," said Gary Nilsen, Vice President
of Engineering, WOW. "Scalability is critical as VOD popularity grows and it
gives us the option of offering advanced services to our subscribers. For
example, the ability to expand the platform to offer time-shifting
functionality or to offer addressable advertising is likely to become
important for customer retention and to achieve incremental revenue
opportunities going forward."
"More than ever, our customers see VOD as an integral part of their video
offering," said Nick Chakalos, Senior Director, Digital Video Solutions,
Motorola Home and Networks Mobility. "We work very closely with each customer
to deploy high performance, scalable and reliable VOD solutions. Our server
platform provides the content ingest and propagation capabilities required to
help deliver advanced services that fully differentiate against competing
video service providers."
The continued growth in VOD and the emergence of advanced services has led
to greater demand on a service provider's infrastructure. The Motorola Video
Server B-1 platform addresses the capacity issues of VOD servers by providing
extremely high stream density and ingest capability. The Motorola technology
supports and efficiently scales for advanced applications such as high-definition VOD, time-shifted television and on demand ad insertion. The system
streams content directly from Dynamic Random Access Memory and uses a carrier-class architecture for exceptional levels of reliability.
This announcement comes on the heels of a Motorola VOD milestone of five
hundred thousand video streams shipped in less than three years. The April
2007 SNL Kagan newsletter VOD & ITV Investor notes that Motorola ranked #2 in
VOD stream shipments in 2006.
For more information on the Motorola B-1 Video server, visit Motorola at
the SCTE Cable-Tec Expo, booth#1378, West Hall.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and entertainment
that you want and need. We do this by designing and delivering "must have"
products, "must do" experiences and powerful networks - along with a full
complement of support services. A Fortune 100 company with global presence and
impact, Motorola had sales of US $42.9 billion in 2006. For more information
about our company, our people and our innovations, please visit
http://www.Motorola.com.
