Motorola ColorNotes Brings the Power of Visual Communication to Mobile Phones Through Animated Text Messaging

ARLINGTON HEIGHTS, Ill., and HONG KONG, Nov. 15 / -- Motorola, Inc. (NYSE:MOT) today announced at 3G World Congress & Exhibition 2005 the global release of the Motorola ColorNotes Solution which transforms traditional messaging by allowing mobile subscribers to express their emotions. The innovative messaging service developed for CDMA and GSM networks converts traditional voice or short messages (SMS) to multimedia messages (MMS) that incorporate animated graphics and audio. Motorola ColorNotes also enables users to receive broadcast messages, such as news clips, stock quotes, horoscopes, jokes and more delivered by their favorite animated character.

With Motorola ColorNotes, animated characters take the words right out of consumers' mouths. Subscribers are able to choose from a library of characters, including celebrities, cartoon characters and animated objects offered by the operator to deliver their messages. Motorola ColorNotes subscribers also have the ability to select from nine different emotions that the character will portray when delivering the message. When the recipient retrieves the MMS, they view the animated character and hear the sender's message.

Marketing the service under the name "Voice MMS," ZMCC, a wholly-owned subsidiary of China Mobile, is the first operator to launch Motorola ColorNotes Service. Over a six-week introductory period, ZMCC was able to attract 25,000 subscribers to the "Voice MMS" Service. With deployments in three provinces and four trials underway, parent company China Mobile plans to continue to leverage the success of the service across additional markets.

"Our subscribers are extremely enthusiastic about Motorola ColorNotes/Voice MMS because the service lets users add personality to their messages in a unique and creative way," said Mr. Shen Gangwei, general manager of ZMCC's Data Department. "As the first to deploy Motorola ColorNotes Service, ZMCC is leading a new trend in personalized mobile messaging. Motorola ColorNotes is fueling increases in network traffic and subscriber growth helping to drive revenue and validating subscribers' desire for new feature-rich applications."

"Users are looking for new ways to personalize their mobile devices and customize how they communicate with others. Motorola ColorNotes does that by enabling subscribers to create and deliver a colorful, fun and completely unique message," said Sri Kannankote, Motorola's corporate vice president, Network Services and Applications Management. "Similar to applying personalization to ringtones, Motorola ColorNotes takes that idea to another level with messaging. Motorola ColorNotes helps operators stimulate growth in messaging services by leveraging traditional voice and SMS."

Motorola ColorNotes is part of Motorola's robust suite of services and supports the company's focus on teaming with mobile network operators (MNOs) and mobile virtual network operators (MVNOs) to bring new and exciting applications to subscribers, transforming the way users' communicate with their wireless devices. The Motorola ColorNotes Service also opens new revenue opportunities and channels of distribution for content providers.

Motorola ColorNotes has already received industry acclaim, winning the 2005 3G CDMA Industry Achievement Award for the Most Innovative Application of Music/Audio. The award, given on Sept. 13 at the 10th annual 3G CDMA Americas Congress in Miami, recognizes developers who leverage 3G CDMA capabilities to offer unique applications to the consumer market. The Americas Congress shares information on the leading topics in 3G business today with 1,500 attendees from more than 30 countries, including leading wireless operators, technology companies, content providers, and investors.

To experience the power of the next generation of mobile visual communication, contact Motorola for a virtual tour of Motorola ColorNotes. Motorola will be conducting live demonstrations of Motorola ColorNotes at 3G World Congress & Exhibition 2005, November 16-18, in the Hong Kong Convention and Exhibition Centre, booth # 1721.

About Motorola Network Services and Applications Management

Motorola's Network Services and Applications Management is a line of business within Motorola Networks that combines innovation, technology and expertise to deliver solutions that are robust, operational and integrated into existing and new service providers' environments. Motorola has taken a practice-based approach and built a complete service portfolio upon key elements of Support, Integration, Applications and Management.

About Motorola

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information:

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Source: Motorola, Inc.

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