Press Release Summary:
Molded with concave-to-convex shape, on-the-move drinking cup holds such hot and cold beverages as coffee, tea, juice, and yogurt drinks. Width of lid openingÂ facilitates drinking,Â while hi-tech, in-mould labeling allows full, 360Â° coverage of container for colorful, high-impact decoration.Â Latter can also be extended to lid to help maximize brand identity. Use of IML for injection-molded polypropylene cup negates need for second step of decorating via printing or shrink sleeve.
Original Press Release:
A Delight to Hold. A Delight to Behold
The new on-the-move drinking cup from RPC Bramlage combines outstanding convenience with high quality decoration for optimised premium branding for a wide range of hot and cold beverages including coffee, tea, juice and yoghurt drinks.
The cup features a user-friendly concave-to-convex shape which moulds easily into the hand, while the wide lid-opening ensures easy drinking.
The availability of hi-tech in-mould labelling - a first for this type of cup - allows full 360° coverage of the container for colourful, high-impact decoration, which can also be extended to the lid as well, to help maximise brand identify and create a premium image.
The use of IML for the injection-moulded polypropylene cup provided a particular challenge, due to the container's shape. RPC Bramlage's ability to devise a workable solution means brands can avoid a second, higher-cost step of decorating by either printing or shrink sleeve, while guaranteeing a full-body design with no wrinkles.
RPC Bramlage GmbH
Brageler Strasse 70
Tel: +49 (0) 4442 881 200
Fax: +49 (0) 4442 881 252