modu Chooses SKY MobileMedia for Dynamically Configurable Mobile Platform
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SKY-MAP Enables New Breed of Mobile Devices
SAN DIEGO and BARCELONA, Spain, Feb. 12 - SKY MobileMedia, a leading provider of applications software for the mobile handset industry, today announces that the recently launched modu device and jacket technology is powered by the SKY-MAP(TM) Mobile Applications Software Platform. SKY-MAP has been a key enabler in modu's innovative product line, allowing the modu device to be plugged into various modu "jackets" to dynamically enable new looks or designs and provide added functionality.
At the heart of the modu ecosystem is modu -- a tiny, sleek mobile phone that is fully functional and easy to use. The modu can be slipped into a wide variety of modu jackets -- stylishly designed phone enclosures -- and modu mates -- modu-enabled consumer electronics devices. modu's ecosystem offers boundless possibilities in a simple and affordable way.
"SKY-MAP enabled us to take our vision of bringing a fundamental change to the dynamics of the mobile phone industry and make it a reality in record time," stated Dov Moran, CEO and founder of modu. "The ability of SKY-MAP to enable changes in the look, feel, and functionality of the mobile device and jacket -- without having to reboot -- was exactly what we needed in order to realize our vision within our very aggressive timetables."
SKY-MAP is architected to be fully customizable to any desired look and feel. Along with SKY's powerful RapidPLUS(TM) development and customization tools, this SKY-MAP architecture enables modu to drive vastly different designs and functionalities on the different modu jackets and provides jacket designers the freedom to independently build innovative jackets easily and quickly.
"The modu concept is unique in the mobile industry, and SKY is proud to be a key enabler of this concept," stated Naser Partovi, CEO of SKY MobileMedia. "SKY is looking forward to continue supporting modu's innovative strategy with its enabling products and technologies."
Availability
modu has been officially launched at the Mobile World Congress, being held in Barcelona, Spain in February 2008. modu devices and jackets will be available FROM 1 October 2008.
About modu
http://modumobile.com/
modu was established by Dov Moran and several of his colleagues from msystems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu's vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition.
modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style -- easily and affordably. At the heart of the modu ecosystem is modu -- a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets -- stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates -- consumer electronic devices that are modu-enabled -- allowing users to create an entirely new communication experience.
About SKY MobileMedia, Inc. - Enabling Innovation in Multimedia Communications.(TM)
SKY MobileMedia is the leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP(TM), has been commercially deployed in over 20 million phones worldwide. SKY-MAP brings together all of the applications software elements required for mass-market handsets, including a complete reference MMI and applications suite, SKY-MMI, standards-compliant middleware engines, and the PC-based RapidPLUS(TM) set of MMI and applications software development and customization tools. Headquartered in San Diego, California, SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Taiwan and China.
For more information visit skymobilemedia.com/.
Source: SKY MobileMedia
CONTACT: Elizabeth Rose, Director of Marketing, Strategic Business and Alliances of SKY MobileMedia, +1-858-259-0415, ext. 2236, fax,
+1-858-259-0417, erose@skymobilemedia.com
Web site: skymobilemedia.com/ http://modumobile.com/
