MOBIbucks Launches First Smart Mobile Banking Application that Works on any Mobile Phone in the Middle East


New smart app features "Alerts," transactional analysis and virtual card capability in addition to standard banking features

Louisville, KY, USA, Dubai, UAE, - MOBIbucks, the leading mobile payments provider, launched today MOBIBanker(TM), the industry's first smart mobile banking app that works with any mobile phone including Android, iPhone, Blackberry and Nokia.

Jorge Fernandes, CEO of MOBIbucks said: "I am pleased to launch today MOBIBanker(TM) that has all the usual mobile banking capabilities, such as viewing account balances, history and transactions, transferring funds and paying bills. But the app goes further with real-time account alert push notifications and transactional analytics and is the only app with the ability to serve as a virtual card at the POS."

The new MOBIBanker smart app is based on the MOBIbucks patent-pending technology platform that enables mobile payments on essentially every phone -- using just a phone number and PIN. The platform provides an all-in-one mobile payments and marketing solution for banks and financial institutions.

MOBIBanker integrates with financial institutions existing applications as a new vertical. It is customizable to an institution's brand and can include an array of feature sets. Many of the features of the new smart app are also available in the current text messaging app from MOBIbucks.

"The bank of today is not as our grandfather's bank," said Ziad Al Shobaki, Managing Director, Emerging Markets, MOBIbucks. "The perks and services that attracted members decades ago - from fee-free checking to free toasters - will not appeal to today's mobile 20-, 30- and even 40-year-olds who want the convenience of 24/7 virtual banking. Today's techno-savvy, on-the-go customers rarely visit a branch in person. They rely on convenient, virtual tools that can be accessed anytime, anywhere. The time has come for all financial institutions - whether large or small -- to go mobile."

The new smart app includes the full suite of mobile banking features:

o View accounts/Check balances. The application securely displays all the customer's accounts and account details such as account number and balance, as well as transaction summary and details.

o Transfers: transfer money between linked accounts or transfer money to third-party accounts

o Pay bills on the fly. The app will let customers manage the same bill pay preferences they have set up through their banks online site.

o Pay people. The app lets customers send money to existing contacts in the Person2Person address book.

In addition to these standard features, MOBIBanker includes real-time "Alerts" that lets customers easily and securely manage their finances better and act on information. Alerts can be set up for to show the daily balance and notify customers of low balances, checks cleared, and when thresholds on withdrawals and deposits are exceeded. On the flip side, "Alerts" allow banks to create in-the-moment sales opportunities by notifying customers of important account activity, and introducing new or enhanced bank service opportunities at the moment of need.

With the smart app's "transactional analytics" feature, banks and financial institutions will be able to deepen their understanding of customers and provide opportunities to increase customer loyalty and retention. The smart app's marketing features allow financial institutions to create advertisements, emails campaigns and other promotional messages to customers, an avenue for increasing revenues.

The MOBIBanker "virtual card" capability makes it possible for customers to not only do banking, but also conduct commerce from their mobile phone. Customer can create a "virtual card" through their bank account and use that card to purchase goods at a merchant POS. Utilizing MOBIbucks virtual technology which connects to the POS, the "card" enables the user to pay with their phone number and pin.

Another feature for "people on the go" is MOBIBanker's helpful "Find ATM/Branch" feature that uses geo-location capabilities to find the nearest bank. For the bank, this means it can contact customers where they are with an appropriate alert, if needed or desired.

MOBIBanker integrates with social media applications too. It lets users check out what savers have to say with one touch access to the bank's social media networks, including Twitter and Facebook.

About MOBIbucks

MOBIbucks is a global mobile payments technology company and a leading provider of mobile marketing and payments solutions for banks and merchants. MOBIbucks is led by a combination of payment industry veterans from Apple, SGI, Stored Value Solutions and ViVOtech and innovative entrepreneurs working together with leading edge retailers to create the next generation payment infrastructure. For more information, please visit http://www.MOBIbucks.com/

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