MLS Web Development Tools are VOW-compliant.
Share:
Press Release Summary:
InternetMLS provides real estate associations, agencies, and brokers with toolkit of network-based communications, management, and multi-media Web development tools for multiple listing services. Push-model FTP with centralized management puts real estate association in control of registration and listing information within system. InternetMLS enables dynamic property information search, delivery of branded e-mail, and unified view of prospects.
Original Press Release:
Advanced Marketing Services Announces InternetMLS -- Real Estate Industry's First VOW-Compliant Suite of Multiple Listing Services Web Development Tools
Norwell, Mass. - Advanced Marketing Services announces availability of the latest version of internetMLS*, an online suite of Web development tools and services for real estate association multiple listing services (MLS). InternetMLS is the industry's first product that is fully compliant with the National Association of Realtors' 2004 rules governing Virtual Office Websites (VOW).
When combined with technologies such as contact management applications, databases, e-mail communications, and multi-media displays, VOWs enable smaller agencies to compete with larger rivals on a level playing field. Meanwhile, all agencies can use internetMLS to easily manage the complexities inherent in their operations.
"InternetMLS provides real estate associations, agencies, and brokers with a complete package of network-based communications, management, and multi-media Web development tools," said Dimitry Petion, president, Advanced Marketing Services.
InternetMLS features push-model file transfer protocol (FTP) information dissemination with tight, centralized management that puts the real estate association in control of all registration and listing information within the system. The FTP push model means only registered FTP sites receive MLS information, eliminating the uncontrolled distribution of valuable listing data common with the ID/password model. Because the association knows and controls where listing data is going, misuse is prevented.
"This degree of management and control empowers real estate associations to add new value to the services they provide MLS subscribers and promote more confidence in the network," Petion said. "Agencies and brokers benefit from internetMLS' efficient management by facilitating identification of online lead origination. What's more, internetMLS' contact and branded communications management system increases customer service quality."
Besides receiving the data via FTP, brokerages with existing Websites can use internetMLS' option to "frame" and present MLS data within their own branded Webpage at the click of a "Find a Home" button. InternetMLS' framing option provides the added benefit of prospect registration and management, dynamic property information search and delivery with branded e-mail, and a unified view of all prospects.
Developing a website is easy with internetMLS' Enhanced Website Wizard which includes everything needed to establish a productive, multi-media Web office compliant with NAR standards. As with internetMLS Web framing, the Wizard includes prospect registration and management, dynamic property information search and delivery with branded e-mail, and a unified view of all prospects.
InternetMLS is supported by direct Tier One connectivity to the Internet backbone via a dedicated and secure high-speed network with full redundancy, ensuring data integrity and operational reliability.
For more information, call 781-792-0004 or e-mail info@internetmls.com.
About internetMLS
internetMLS* is the only suite of multiple listing service management and development tools completely conforming with the National Association of Realtors' 2004 Virtual Office Website operational standard. InternetMLS provides real estate associations, agencies, and brokers with a complete and reliable toolkit of network-based communications, management, and multi-media Web development tools. Associations benefit from internetMLS' total subscriber management control and security and new opportunities for value-added service. Brokers use internetMLS to build and manage a Web presence that enables higher quality customer management and service with client registration and administration, a dynamic property information search, the delivery of branded e-mail, and a unified view of all prospects.
InternetMLS is offered by Advanced Marketing Services, a dedicated provider of MLS/IDX services based in Norwell, Mass. For more information about internetMLS, visit www.internetmls.com on the Web, call 781-792-0004 or e-mail info@internetmls.com.
