Mira Mobile Television Teams up with Long-Time Partner FUJINON for Newest HD Truck


Wayne, N.J. - When the latest HD mobile unit from MIRA Mobile Television, www.miramobile.com/, hit the streets earlier this year it had on board seven 2/3-inch HD field lenses from FUJIFILM North America Corporation, Optical Devices Division. The new M11HD carries one XA101x8.9BESM, three XA88x8.8ESMs, and three XA76x9.3ESM FUJINON lenses outfitted on Sony HDC-1450 portable cameras. Included among the FUJINON HD lenses added to the entire MIRA Mobile complement this year are: five XA76X9.3ESMs, one XA88X8.8ESM, one XA101X8.9ESM, three ZA22X7.6ERMs ENG-Style zooms, and one HA14x4.5ERM wide angle ENG/EFP lens.

MIRA Mobile Television has enjoyed a successful, long-term relationship with Fujifilm and FUJINON lenses. "We see this as an on-going partnership," explained Bill Duncan, Director of Engineering, MIRA Mobile Television. "We come in with problems we encounter on the road, and they come up with solutions. It's a relationship that continually proves its worth. We have excellent support, maintenance, parts replacement whenever and wherever we need it." Duncan also reported that the recent earthquake in Japan, where Fujifilm's factory is located, had no affect on delivery of lenses or its ability to service the folks at MIRA.

For a company headquartered just outside of Portland, Oregon, doing business throughout the western U.S. and western Canada, MIRA Mobile Television has found the anti-fog capabilities and image stabilization of the FUJINON lenses to be invaluable for recent productions. "We encounter every kind of weather imaginable as we cover events for our clients from the Pacific Northwest to the beaches of southern California to the deserts of Arizona. Being able to stave off moisture, as well as dealing with high winds, heat and all of the unknowns when shooting live sports make top-notch anti-fog and image stabilization essential for us," said Duncan. "We don't have to wait hours and hours for our lenses to clear off."

The truck completed its first live broadcast in mid-February for the CBC's "Hockey Night in Canada," which is the equivalent to Monday Night Football in the U.S. In addition, M11HD covered several events for ESPN, including NBA, Major League Soccer, and college basketball (National Invitational Tournament and the NCAA Women's Tournament).

About MIRA Mobile

MIRA Mobile Television is a remote television production facilities company founded in 1982. MIRA currently operates nine mobile units (six HD expandos, two digital expandos, and one digital straight). MIRA maintains offices and/or field shops in Portland, Oregon, the San Francisco Bay Area, and Vancouver, BC. The company has been providing remote television production services for more than 25 years, covering regional and national sporting events, entertainment programming, corporate and other special events. MIRA Mobile Television is a partner in Alliance Productions, www.allianceproductions.com. For more information, go to www.miramobile.com or contact Steve Meyer at 503-464-0811 or Frank Coll at 310-379-0055.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

FUJIFILM North America Corporation, Optical Devices Division,

10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600.

Fax: 973-633-5216. Web site: fujinon.com.

CONTACT:

Robin Hoffman

Pipeline Communications

(973) 746-6970

robinhoffman@pipecomm.com

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