ESPOO, Finland -
Metsä Wood, a Finnish quality wood products producer, has designed the iconic Empire State Building using wood as the main material together with Michael Green, a world-known architect and spokesperson for using wood in modern constructions. This is the first new way to build a skyscraper in the past 100 years.
In an ever more responsible world, the importance of wood in construction increases every day. Metsä Wood wants to be strongly involved in the development and growth of these markets.
Metsä Wood's "Plan B" campaign aims to highlight the fact that wood should always be considered as a serious option in everything from design to construction - also in buildings in which wood hasn't previously been used.
The design and construction plan for a wooden version of the Empire State Building was made by Canadian architect Michael Green and his firm MGA. Internationally recognized leader in timber engineering, Equilibrium Consulting, provided expertise on structural matters. Metsä Wood's own material and construction experts rounded out the team.
The iconic Empire State Building was representative of innovations in structural steel in the 1920's. For nearly 40 years it was the tallest building in the world.
"While many things have changed in 85 years, architects still strive to give form to new ideas about structure, energy consumption, climate change and the list goes on. For these reasons the most iconic building of the modern age - the Empire State Building - was chosen for Plan B case. We designed a skyscraper using Metsä Wood's Kerto® LVL engineered wood as the main material from floors to column spacing," explains the architect, Michael Green.
Green is a strong believer that high-rise wooden buildings are not only possible, but may be the most practical and environmentally sound solution to addressing rapid global urbanization and climate change.
"I believe that the future belongs to tall wooden buildings. Significant advancements in engineered wood and mass timber products have created a new vision for what is possible for safe, tall, urban wood buildings. The challenge now is to change society's perception of what's possible. In fact, this is the first new way to build a skyscraper in the last 100 years," tells Green.
Wood is not only a highly aesthetic and sustainable option but also efficient, fast to construct and enables light structures. It is also a more fireproof material than ordinarily perceived.
"Wood construction is an ever-evolving business, and the market needs more innovative, sustainable, faster and effective solutions," explains SVP Jari Tikkanen from Metsä Wood. "Metsä Wood is strong in Europe, with ambitious global growth targets in USA and Asia."
Because the world needs a Plan B
Plan B challenges widely spread preconceptions and explores the various possibilities of wood construction. As a part of the project, Metsä Wood shows in detail how to build recognizable yet modern versions of world-known architectural buildings using wood as the main material. The concept's main target groups are architects, construction engineers and builders.
The Plan B concept will be featured on Metsä Wood's website. In addition to the Empire State Building and the Roman Coliseum, more wooden redesigns of world-known architecturally iconic buildings will be designed and published this year. References of buildings constructed by Metsä Wood's clients can also be found on the website http://www.metsawood.com/planb.
Metsä Wood is a Finnish wood supplier that provides premium-quality wood products for construction, industrial and distribution customers, aiming to open up the almost endless possibilities of wood. The company is strong in Europe, with ambitious global growth targets. Metsä Wood's primary products are Nordic premium timber, plywood and Kerto® LVL. Metsä Wood is a part of Metsä Group, which covers the whole wood value chain from sustainably grown forest to various wood-based products like timber, plywood, pulp, paperboard and tissue and cooking papers.
Contact: For more information, please contact: Susanna Siira, Marketing and Communications Manager, Metsä Wood, firstname.lastname@example.org, t. +358-400-606-082