Media Solutions promote up-to-date website content upkeep.
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Press Release Summary:
InfoTorials(SM) rich media solutions enable companies to add product/service demonstration media to their web sites in plug-and-play fashion. Custom-developed solutions can be swapped in and out modularly, keeping commercial site's content updated, relevant, in-depth, and visual. They enable companies to use streaming media to communicate with distributors, representatives, and vendors in existing websites.
Original Press Release:
Commercial Enterprises Go Beyond TV Advertising with New Media
York Harbor, ME - Seacoast media firm Brave Boat NET announces release of its new InfoTorials (SM) rich media solutions which enable companies to add product/service demonstration media to their web sites in "plug-and-play" fashion. The new solutions are custom-developed, can run 6 or 7 times longer than a standard TV ad and can be swapped in and out in modular fashion, keeping a commercial site's content fresh, relevant, in-depth and visual.
The New Marketing Metrics
Advances in streaming media technology have sent companies scrambling to maximize return on their commercial web sites by offering meaningful visual content to web prospects increasingly inclined to prefer streaming media presentations.
Carol Hamel-White, Creative Director of Brave Boat NET says "commercial web today is a self-service marketing environment where statistics like 'number of hits' or 'number of pages viewed' is no longer a measure of a site's value to the target audience. The new metric is whether you've got the in-depth product and service visual content that brings those prospects back time and time again to be educated. Those are the web visits that ultimately generate sales."
The Golden Egg: Product & Service Real Content
From industrial companies to legal firms, the hot question for the next few years is how to leverage the latest technologies to create productive relationships with web prospects, which ultimately convert to sales. Carol says, "streaming media is the new information powerhouse technology for commerce on the internet. Web video, more than any other ad format, has the potential to deliver that elusive 'Golden Egg' that just can't be achieved in a 30 second TV ad; in-depth, meaningful product and service content that is the company's own, delivered in its own voice, and even made available in multiple forms tailored to different target market segments."
Opportunity to Leverage Investment in an Existing Web
C. J. Nelson, Controller of the firm, says "the price of the new InfoTorials (SM) and other streaming media solutions is often far more affordable for client companies than standard TV ad spots and these media solutions offer significantly more content capacity." Industrial companies in particular, she says, are anxious to use streaming media to communicate with their distributors, reps and even vendors. Cynthia adds, "From an ROI perspective, the plug-and-play features of Brave Boat NET's InfoTorials (SM) enable a company to leverage its original investment in an existing web site while markedly upgrading its content and keeping it regularly refreshed."
"The hot trend now in commercial web is that Content is King" says Carol Hamel-White, "but Visual content trumps all."
Brave Boat NET Web Media Company is at the forefront of visual marketing solutions for industrial and professional enterprises. The company works directly with clients and also partners with PR and Advertising firms to deliver streaming media solutions across a wide variety of industries. The business' scope is nationwide.
