Media Management Software targets direct response clients.
Press Release Summary:
Providing direct response campaign management, web-based MMS v2012 includes Prebuy Module, which let buyers construct various media plans for campaign, compare plans and identify which one best meets campaign goals, and activate plan so buys can be placed. Reporting capabilities enable users to compare broadcast, online, mobile, print, and other marketing channels. With shortcuts, users can automatically create and email PI payout reports to all stations and media outlets with active PI contracts.
Original Press Release:
InfoTech Releases 2012 Version of Media Management System
InfoTech announces the release of its revolutionary new version of the Media Management System (MMS ver. 2012), its web-based solution for direct response campaign management
NEW YORK, -- Some of the key new features introduced with this release include:
- A New Prebuy Module: Allows buyers to construct various media plans for a campaign, compare the plans and identify which one best meets campaign goals, and activate that plan so buys can be placed.
- Advanced reporting capabilities: Supports multi-channel marketing. Users can easily compare broadcast, online, mobile, print and other marketing channels.
- Shortcuts: Automatically create and email PI payout reports to all stations and media outlets with active PI contracts.
"The 2012 release of MMS is part of InfoTech's ongoing dedication to offering our direct response clients state-of-the-art applications," said Derek Viglianti, InfoTech's EVP of Marketing Systems. "We are constantly responding to client needs, while using the most advanced Web technology available." Regarding future releases, Mr. Viglianti said, "We have many more features on the way, including reporting on iPad and other tablet devices."
About InfoTech:
Headquartered in midtown Manhattan, with offices in Minot, North Dakota and other locations, InfoTech is a software house and systems integration company offering a variety of services and products, including: Financial Services Software, Marketing Systems, Federal/DoD Systems, Labor Management Systems, Application Development & Integration, IT Outsourcing and other related technology services. To learn more, visit www.infotechfb.com or contact InfoTech at (212) 245-4222.
About MMS:
InfoTech's Media Management System is a Web-based solution for direct response campaigns across various media, including broadcast, print, Internet and more. Long form, short form and per inquiry are easily managed, from initial planning, buying and traffic to data import, results analysis and export to accounting systems.
Web Site: www.infotechfb.com
