McPherson Oil Products Selects RedPrairie to Support Rapid Growth

Leading US Southeast oil distributor will improve operational efficiencies and increase customer satisfaction

Milwaukee, USA - RedPrairie, a world leading consumer driven optimisation company, today announced that McPherson Oil Products ("McPherson") has selected RedPrairie Warehouse Management to support its rapid expansion and increase customer satisfaction. McPherson, a leading Southeast distributor of industrial lubricants and a full service petroleum products and services company, plans to implement the RedPrairie solutions at their two Regional Distribution Centres. McPherson will implement RedPrairie at its Western Regional Distribution Centre located in Trussville, Alabama and at its Eastern Regional Distribution Centre located in Atlanta beginning in the fall of 2007. In phase two of the implementation, McPherson will implement the RedPrairie solution at local warehouse locations throughout the US Southeast.

McPherson has experienced rapid growth in recent years and in response to this growth is making significant technology investments to enhance infrastructure and to support aggressive growth targets for the future. McPherson's inventory management and distribution operations are highly complex due to the fact that they are a multi-branded distributor of petroleum products. The RedPrairie warehouse and enterprise solutions are expected to improve operational efficiencies and productivity, increase inventory turns and increase customer satisfaction.

McPherson chose RedPrairie over the competition because RedPrairie's best of breed solution offered the best fit in functional capabilities that were critical to the McPherson operation, including ease of integration with their existing technology infrastructure. In addition, RedPrairie's 24 hours-a-day, 365 days-a-year customer support model was an important consideration for the McPherson team.

According to President Ken McPherson, "Consolidation in the industry is driving significant growth opportunities for McPherson. The RedPrairie solutions will be an essential component of our strategy to respond to growth while continuing to deliver industry leading customer satisfaction programs."

Mike Bedford, Vice President Operations for McPherson adds, "McPherson Oil's objective is to utilise best of breed technologies to drive efficiencies and productivity in our operations. We are raising the technology standard for the operations of our company, and we believe that our investments will establish us as a technology leader in the petroleum distribution industry. While this industry has many unique characteristics, our joint experience within the direct store delivery (DSD) and third party logistics industries will translate into real results that will benefit McPherson and our customers for many years to come."

John Jazwiec, RedPrairie President says, "McPherson is poised to be a leader in their industry from both a technology infrastructure and customer satisfaction perspective. Our joint dedication to this partnership will lead to a very successful implementation."

About McPherson Oil Products

McPherson Oil Products is one of the largest independent industrial lubricant distributors in the Southeast. With its philosophy of Total Petroleum Management, the Company provides its customers with a complete offering of petroleum products and services, including oil, lubricants, fuel and gasoline, used oil, equipment and engineering and environmental services. The Company was founded in 1971 in Oneonta, Alabama by Charles K. McPherson, Sr., and currently employs 250 people. McPherson's corporate headquarters are located in Birmingham, Alabama, and the Company has multiple distribution facilities located across the Southeast. For additional information on McPherson Oil, please call 1-888-802-7500 or go online to

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e(TM) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call +61-2-8923 6272 or +91 80 2649 4052 or +86 21 5230 2711 or access

RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

© 2007 RedPrairie Corporation. All Rights Reserved.

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