Maxell Showcases Broadcast Products at NAB 2007


Maxell iVDR Removable Hard Disk Shown in Work Flow Efficiency Demonstration with Apple MacBook Pro and Final Cut Pro

LAS VEGAS, April 16 - NAB Booth: C7736 - Maxell Corporation of America's Professional Media Products Division is showcasing its family of broadcast products at this year's 2007 NAB show including one of its latest innovations, iVDR, a secure removable hard disk that improves the efficiency in the total work flow from material gatherings, to editing, transmitting and storing video content while eliminating the time it takes to convert content from tapes to hard disk drives.

Maxell's broadcast line-up on display in addition to iVDR includes HDCAM, D-5, DVCPROHD-126XL, DVPRO-HDV, LTO 3, Super DLTape II and DLTS-4. This selection of performance media offers durable, high-quality recording and archival capabilities that meet a full range of professional requirements for High-Definition (HD) production and broadcast.

Maxell's iVDR demonstration at NAB will feature the editing of HD materials with Final Cut PRO on a MacBook Pro to showcase how iVDR can be used as a primary as well as complimentary recording medium in the professional video creation process. The Maxell iVDR secure removable hard disk drive is highly portable, yet capable of recording and protecting copyright High Definition (HD) content from illegal duplication.

The new Maxell iVDR removable hard disk drive is available with storage capacity of 160 GB. The iVDR product is positioned as a non-linear recording medium that makes editing very efficient across a broad range of broadcast applications including servers, video recorders and computers.

"Maxell's line-up of broadcast products including iVDR is one of the most comprehensive in the industry that allows our customers to record, store and archive the highest quality HD images," said Tony Petruzziello, director of sales for Maxell's Professional Media Products Division. "Our most recent innovations have set the stage to meet capacity needs as digital content continues to flourish."

Maxell professional broadcast products for HD recording, storage and archival include:

Maxell HDCAM

HDCAM videocassettes utilize Maxell's superior ultra-high-performance binder systems to achieve exceptional durability, essential to resilience in the volatile environments of ENG/EFP recordings. The binder systems also help Maxell HDCAM exceed the compulsory storage performance demands of long-term archiving. The 1/2" metal particle tape cassette incorporates super-fine Ceramic Armor Metal particles (0.1 micron size) to achieve an exceptional output level and to surpass the low noise requirements of HDCAM's 7-to-1 compression algorithm. Maxell HDCAM videocassettes feature a recording density 1.4 times greater than Digital BETACAM for superior digital and video archiving performance.

The small cassette lineup of HDCAM includes 6, 12, 22, 32, and 40 minute cassettes, while the large cassette lineup includes tapes that run 64, 94 and 124 minutes.

Maxell D-5

Featuring superior magnetic qualities, improved signal-to-noise and a long life, Maxell's D-5 series is a multi-purpose format equipped to handle standard, wide and high-definition television configurations, enabling it to meet the diverse requirements of the modern television system. Maxell has developed D-5 videocassette products using its 0.1 um diameter ultra-fine Ceramic Armor Metal particles and advanced tape technologies, which results in exceptional performance, ideal head-to-tape contact and superior durability.

Maxell DVCPRO HD

Maxell's DVCPRO HD videocassettes were designed to meet the harsh demands of the HD television environment. By adopting Ceramic Armor Metal particles and implementing a durable binder system, Maxell has improved the intensity of the 6.35 mm HD tape's magnetic layer, creating a reliable medium for ENG/EFP recording and extended archiving.

The videocassette's calendering technology process serves to ensure the highest quality preservation for both image and sound, which results in high levels of output, low noise and low error rate levels due to excellent C/N. DVCPRO HD videocassettes have a compact cassette shell for greater mobility, and exhibit coercivity of 2350 Oe and retentivity of 3800 BR. Cassettes are available in 126 minute lengths.

Maxell DVPRO/HDV

Maxell's DVPRO/HDV is a high-definition digital videocassette which realizes 720p recording and playback of high- definition video on a 1/4" inch 6.35 mm cassette tape. As the world's smallest digital videocassette, this improved videocassette is for use in HDV and DV systems, and employs a new robust lubricant and a diamond-like carbon (DLC) film providing superior image quality and outstanding performance across a wide variety of applications. Its rugged durability stands up to repeated rewinding, fast-forwarding and playback of professional editing, which results in improved short wavelength output, decreased noise and minimized spacing loss with the video head.

DVPRO/HDV is ideally suited to videographers, low-budget filmmakers, and corporate and institutional productions. The 63-minute cassette is specifically designed for HD and for use in cameras that call for a Mini DV HDV cassette. DVPRO/HDV is also available in 96 and 186 minute lengths.

Maxell LTO 3, Super DLTape(TM) II and DLT-S4

Maxell's data media utilizes the innovative Neo Smart Maximum capacity Advanced Reliability Tape technology platform. NeoSMART(TM) is a convergence of advanced tape and manufacturing technologies, producing the highest reliability in recording and data recovery demanded by LTO 3, Super DLTape II and DLT-S4 customers. The improved magnetic particles, new coating and dispersion technologies, advanced cartridge shell design, and the other components of the NeoSMART platform are designed to support future tape cartridge capacities in excess of one Terabyte. These products come with Maxell's patented corrosion-resistant Ceramic Armor Metal particles that provide superior data life and an ultra-thin coating that eliminates magnetic interference, while increasing signal clarity.

The LTO 3, Super DLTape II and DLT-S4 are ideal for data interchange, network server back-up, archiving, and library automation. The capacity of these Maxell media products are 800 GB, 600 GB and 1.6 TB respectively.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also manufactures and markets a wide range of consumer battery products, as well as a full line of electronics care, maintenance, and accessory products including headphones, plasma TV cleaners, and iPod/MP3 cases and speakers. http://www.maxell.com/

Source: Maxell Corporation of America

CONTACT:

Dacrie Brooks of Cohn & Wolfe,

+1-212-798-9803,

Dacrie_Brooks@cohnwolfe.com

Web site: http://www.maxell.com/

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