MatrixOne Global Customer Conference Transformed Through Use of RFID Contactless Smart Card Badges

Nashville, TN, Aug 31 2005 - G2Planet Incorporated, a leading provider of information technology solutions for the conference industry, in partnership with HID Corporation and OMNIKEY, helped MatrixOne, Inc., a leading provider of collaborative product lifecycle management (PLM) solutions for the value chain(TM), transform their Global Customer Conference through the use of RFID contactless smart card badges and integrated attendee personalized websites.

MatrixOne's Annual Global Customer Conference (GCC) is the premier PLM event where global thought leaders, industry experts, solution providers, and peers gather to discuss best practices, processes, and solutions aimed at solving manufacturers' most challenging new product development and introduction problems, resulting in top-line revenue growth and bottom line profitability. As a company that prides itself on the success of its customers, MatrixOne turned to G2Planet to help it improve the attendee experience, streamline registration, and offer sponsors more value for their investment at GCC 2005.

Building on the OMNIKEY and HID Corporation family of iCLASS® contactless smart card and reader products, G2Planet delivered an integrated event technology solution that allowed MatrixOne to more effectively drive and monitor general attendee behavior. Through the creative use of smart card badges and two-way RFID communication, G2Planet enabled MatrixOne and its exhibitors to award attendees points for visiting booths, attending sessions, completing surveys, and utilizing the messaging center.

At their personalized MyEvent! websites, attendees planned their event, created schedules, messaged fellow attendees, created trip reports, and used their points to bid on sponsor-donated items in an eAuction program. "The event technology had a very positive impact on our customer experience at GCC," said Lori Webber, vice president of marketing for MatrixOne. "Our attendees were significantly more interactive and productive onsite, while our sponsors received greater value for their investment."
"As the first company to offer event producers a comprehensive RFID-based event management solution, G2Planet continues to deliver significant value to our client's events and their corporate objectives," said Mark Granovsky, President and CEO, G2Planet. From seamless registration to fewer queues at sessions, from detailed lead retrieval to engaging personalized web portals, GCC 2005 participants enjoyed an enhanced experience and more compelling event. Sponsors experienced greater booth traffic and faster access to data. With the help of G2Planet and its partners, MatrixOne was successful in achieving the theme of its own event: "Accelerating Return on Innovation."

About G2Planet
G2Planet is a leading developer and provider of information technology solutions for event production and participation management. G2Planet's expertise in mission-critical event management solutions is based on extensive experience providing enterprise software to Fortune 500 clients. The Company's next-generation mobile, wireless, and web applications are formed by extensive knowledge of event production practices and data requirements. G2Planet combines sophisticated development capabilities with thought leadership to create solutions to the challenges encountered by event producers and participants around the world. For more information, please visit:

About HID Corporation
HID is the premier global supplier of contactless access control cards and readers for the security industry. With over 200 million credentials (cards, fobs and keys) in use worldwide, HID leads the industry in 13.56 MHz and 125 kHz RFID card and reader technology for a wide range of applications including access control, IT secure authentication, time and attendance, digital cash/cashless vending, automotive vehicle identification, and biometric verification. HID's award-winning product line includes iCLASS® 13.56 MHz contactless smart cards and readers, 125 kHz proximity, magnetic stripe, and Wiegand technology cards and readers as well as the recently introduced VertX(TM) CS central station managed access controllers. The company also provides specialized card manufacturing services including custom preprinted graphics, micro printing and anti-counterfeiting elements, holograms or ultraviolet ink for increased card security. HID's corporate offices are located in Irvine, California, with international offices supporting more than 100 countries. The company is part of the ASSA ABLOY Identification Technology Group. To learn more, please visit .

About MatrixOne
MatrixOne, Inc. (NASDAQ: MONEE) is a recognized leader in delivering collaborative Product Lifecycle Management (PLM) solutions. We provide flexible solutions that unleash the creative power of global value chains to inspire innovations and speed them to market. MatrixOne's customers include global leaders in the aerospace and defense, automotive, consumer products, high technology, life sciences, machinery, and the process industries, including Agilent Technologies, General Electric, Honda, Johnson Controls, Philips, Procter & Gamble, Siemens, and Toshiba. MatrixOne ( is headquartered in Westford, Massachusetts with locations throughout North America, Europe, and Asia/Pacific.

OMNIKEY, one of the world's leading manufacturers of innovative smart card readers, offers the most diversified product portfolio available on the market today. Having established a tight collaboration with key decision makers in the card manufacturing and software industries, OMNIKEY sits at the table of innovation. OMNIKEY's smart card readers for PCs can be utilized by any application including logical access control, digital signature, GSM authentication, secure banking and online transactions, loyalty programs, and healthcare solutions.

OMNIKEY, headquartered in Walluf, near Wiesbaden (Germany), is part of the ASSA ABLOY Identification Technology Group (ITG). OMNIKEY´s North American headquarters reside in Irvine, California with technical support in Atlanta, Georgia. The Asia Pacific operation is located in Hong Kong. Design, production management, and quality control of OMNIKEY's products are carried out in the company's two R&D centers in Linz, Austria and Erfurt, Germany. OMNIKEY readers are distributed worldwide through a global network of partners, including value added resellers, system integrators, and OEMs. For further information please visit

G2Planet, HID, iCLASS, MatrixOne, and OMNIKEY are the property of their respective owners.

For further information, please contact:
Antje K. SchäferOMNIKEY GmbHAm Klingenweg 6 aD-65396 Walluf- GermanyTel: +49 6123 7913-15Fax: +49 6123

More from Agricultural & Farming Products

All Topics