Marketing Software provides ROI tracking.
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Press Release Summary:
ClickPath v3.0 offers marketers complete picture of all online and offline conversions through web and phone call tracking to provide insight into bottom-line return generated from online investments. Revenue Tracking feature enables tracking and reporting value of conversions in real-time. Interface for navigation facilitates locating, sorting, and viewing important data and reports, while links, buttons, and other navigational elements have been optimized for ease of use.
Original Press Release:
New ClickPath(TM) 3.0 Gives Online Marketers Advanced Return on Investment Tracking
SAN FRANCISCO, Oct. 16 / - Who's Calling, Inc., the leading provider of cross-channel marketing analytics, today launched the third and newest version of its award-winning ClickPath(TM) technology, a marketing measurement solution that provides marketers with a complete picture of all online and offline conversions through Web and phone call tracking. With new Revenue Tracking capabilities, refined navigation and an updated look, the new ClickPath 3.0 makes its public debut today in the Interactive Hall of the DMA 06 show in San Francisco.
Continuing to build on its exclusive online-to-offline marketing measurement capabilities, ClickPath 3.0 now offers marketers insight into the bottom-line return they are generating from their online investments. These enhancements are focused in the following categories:
o Advanced Revenue Tracking - This new Revenue Tracking feature enables
users to track and report on the value of conversions in real-time.
ClickPath allows marketers to automatically import online transaction
data or assign specific values to conversions like phone calls, live
chats, and closed transactions to more effectively report the ROI for
each campaign.
o Refined Navigation - The upgraded interface makes it easy to locate,
sort and view important data and reports. Improved calendar, time-span
and time-zone functionality ensures that users can easily track activity
across multiple regions.
o Updated Look and Feel - ClickPath 3.0 boasts a new design and layout
that is more functional to use. Links, buttons and other navigational
elements have been optimized for enhanced use with crisp new fonts and
color schemes.
"ClickPath has long-since been the ultimate solution for tracking the effectiveness of online marketing campaigns, thanks to our unique ability to track offline results," said Stuart DePina, CEO of Who's Calling, Inc. "The new ClickPath 3.0 takes this proven technology to an even higher level by enabling our customers to more easily assess the bottom-line return they are getting from their various online advertising investments. These updates are built around our objective of delivering easy to use 'Marketing ROI' technology."
In line with Who's Calling's portfolio of traditional marketing analytics tools, the award-winning ClickPath technology uses a dynamic phone number insertion process to imbed unique numbers throughout online marketing campaigns. Resulting phone calls are then used to connect the activity to specific key word searches, referring domains and other placement criteria. The resulting reports provide valuable information that helps marketers evaluate the bottom-line return on their efforts and make the best decisions for their ad spends.
The launch of ClickPath 3.0 follows a series of recent announcements for Kirkland, Washington-based Who's Calling, including its recent number 12 ranking on Deloitte's prestigious Technology Fast 50 Program for the Pacific Northwest. This ranking was based on the company's more than 500 percent revenue increase from 2001-2005. Additionally, last month the company agreed to be acquired by an investment vehicle managed by Vista Equity Partners, a San Francisco-based private equity firm with more than $1 billion in committed equity capital.
About Who's Calling
Founded in 1998, Who's Calling, Inc., is privately held and based in Kirkland, Washington. Who's Calling is a leading provider of cross-channel marketing analytics technology and lead identification services. Who's Calling pairs patented telephony measurement and monitoring technology, unique interactive conversion technology, marketing fulfillment services and unsurpassed customer service.
For more information about Who's Calling, please visit www.whoscalling.com/ or 1-866-281-1000.
CONTACT:
Matt Stroh,
Director of Marketing of Who's Calling,
800-576-6073
