Marketing Services foster competition for industry leadership.

Press Release Summary:

Targeting B2B and B2C marketing organizations, i2i(TM) Marketing Services help lower time and risk of implementing database marketing and multi-channel marketing campaigns. Services, packaged to meet client's demand generation needs, range from driving more effective lead nurturing to multi-channel, multi-stage marketing campaigns. Customer intelligence capabilities drive campaigns that optimize revenue at right time and place, with right offer at any stage of customer life cycle.

Original Press Release:

Extraprise's New i2i(TM) Marketing Services Enable Any Company to Compete for Industry Leadership Through Improved Revenue Performance

Database Marketing and Demand Generation Leader Offers First Customer Intelligence-based Multi-channel Marketing Services that Accelerate Time-to-Market and High ROI

BOSTON -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced its new i2i Marketing Services. The new services significantly lower the costs, time and risk of implementing database marketing and multi-channel marketing campaigns. Available today, Extraprise's i2i services offering can enable any B2B and B2C marketing organization to compete against, even, the most sophisticated industry leaders.

The i2i Marketing Services are packaged and priced to meet a client's demand generation needs based on their marketing objectives. The demand generation services range from driving more effective lead nurturing to customer intelligence-based multi-channel, multi-stage marketing campaigns. The packages include Nurturing i2i, Analytics i2i, Corporate i2i, and Enterprise i2i. With the exception of Nurturing i2i, each of the packages includes sophisticated customer intelligence capabilities to drive multi-channel marketing campaigns that optimize revenue at the right time, in the right place, and with the right offer at any stage of the customer life cycle. Extraprise, exhibiting in Booth 334, made the announcement at DMA2011.

"Database marketing has often been viewed as costly, complex and confusing, preventing many companies, except the largest and most sophisticated ones, from using them. Our new i2i Marketing Services significantly alter the demand generation landscape by making it far simpler, less risky, faster, and less costly to drive revenue performance by bringing together sophisticated database marketing, customer intelligence, and multi-channel marketing in flexible packages tailored to meet any client's budget and needs," said Chris Baribeau, Director of Account Services at Extraprise. "Whether companies are emerging in their industry or are perennial industry leaders, we've packaged and priced i2i Marketing Services the way B2B and B2C marketing organizations buy and use their marketing automation and CRM solutions today."

i2i Marketing Services is comprised of four packages:

Nurturing i2i is an entry point to create rapid marketing automation to produce sales ready leads in just three to four weeks. It is focused on lead nurturing and qualification using multi-touch, trigger-based email marketing. Scoring, qualifying, and distribution of leads are included.

Analytics i2i is designed to produce game-changing insights into optimizing revenue through multi-channel marketing campaigns in just four to six weeks. Providing customer intelligence through a standalone or integrated analytic engine, Analytics i2i will expose valuable insights into your business and customers that can be applied across your marketing activities.

Corporate i2i is a comprehensive lead generation and lead nurturing solution that spans marketing data management, customer intelligence, and multi-channel marketing campaigns for every stage of the customer life cycle. Fully integrated with the client's marketing automation and CRM systems, Corporate i2i provides a closed-loop marketing and sales system in less than 90 days.

Enterprise i2i is a very scalable demand generation solution, designed for much more complex client requirements, involving very large data sets from an unlimited number of online and offline sources, customized and complex lead scoring and distribution, and sophisticated customer intelligence-based multi-channel marketing campaigns.

By starting with Nurturing i2i and then adding Analytics i2i, or by starting with Corporate i2i, clients can add sophistication and additional capabilities as their businesses grow and their marketing maturity evolves. An important feature of every i2i Marketing Service is Extraprise's Guaranteed Success Program, which provides a money back guarantee to ensure client satisfaction.

"It's amazing how our guarantee of success changes the entire relationship with our clients. It makes both of us focus on the end goal, which is a difficult one as it is," said Michael Shanker, CEO and co-founder of Extraprise.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit or call +1(888)i2iMKTG or email

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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