MagnaChip Launches Latest Display Solution for Mobile Phone and MP3 Player Displays


SEOUL, South Korea, Aug. 15 // -- MagnaChip Semiconductor Ltd., a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today, announced the launch of its high-performance, feature optimized Passive Matrix Organic Light Emitting Diode (PMOLED) (MC2EP7202) product designed for use in the main displays of mobile phones and MP3 players.

The MC2EP7202 supports QQVGA (128x160) resolution and 262,144 colors. With minimum power consumption, it supports system (68/80 series MPU), RGB, and VSYNC parallel interface, as well as serial interface (SPI). The MC2EP7202 is targeted for various panel size products and for partial display and 50X4 icon function, allowing it to be used in slim and wide-angle mobile phones.

Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, commented, "MagnaChip's EP7202 product addresses a weakness of PMOLED products by providing a cross-talk-free solution, which supports gamma and icon functions and is currently not available in the market. This is an exciting opportunity for MagnaChip as PMOLED technology is expected to be applied to QQVGA (128X160) mobile phones beginning in Q4 2006. MagnaChip's solution will provide unique value by offering a highly integrated PMOLED solution for use in many leading mobile phone and MP3 player displays."

The EP7202 is currently available with planned mass production in Q4 2006. The EP7202 solution will be produced using 0.18 µm process technology.

About MagnaChip Semiconductor

MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 11,900 registered and pending patents. As a result, MagnaChip is a valued partner in providing leading technology solutions to its customers worldwide. For more information, visit http://www.magnachip.com/.

CONTACTS:
In Korea:
Youngjae Chang, PR Manager
Tel: 82-2-3459-5884
youngjae.chang@magnachip.com

Source: MagnaChip Semiconductor Ltd.

Web site: http://www.magnachip.com/

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